Earlier quoted context omitted.
> and you have a perfect formula for monopolizing a market without continuously improving the tech. ...but the Apple ecosystem has the best tech. M chips, AirPods Pro, Apple Watch, iPad, Pencil, I mean the tech is great . Apple isn't monopolizing anything. They're competing like hell and winning because their tech is best. The real question is why the Android and Microsoft ecosystems don't do better at improving thei…
Microsoft couldn't compete themselves out of a wet paper bag (it may be a slightly different script, but they're anti-competitivists just like Apple). Apple technology is "great" as long as you you're rich enough to afford it, and buy into the whole ecosystem. And, most crucially: contort yourself yourself enough. (="If it's not working for you, you're not holding it right.")
1) Apple's lack of success in various categories over the years shows that their success isn't "magical" marketing.
2) So if we're ruling out mindless drones of hypnotised people handing over their hard earned cash hand-over-fist, then we might look to more realistic reasons why some of their products sell very well. When we do we see a much more rational picture, closely tied to the basic economics of product and price.
3) At this point one needs to concede that consumers are majority highly rational buyers, hand waving away others as sheep-like with too much money is a risible position to take.
4) In the markets Apple sell well: phones, laptops, wearables: There's plenty of products that cost more than the Apple equivalent and don't work nearly as well.
5) While you may categorise a person with a $700 phone as rich, consider that the lifestyle improvements gained over the typical 4 year ownership lifecycle works out to be ~48c a day. Depending where you are, that's the equivalent of buying one basic starbucks coffee a week. Sure there's more expensive iPhones, there's more expensive coffees too.
6) When it comes to price discussions there's also a lot of bad faith comparisons. Bad faith = where the author of the comment should, or clearly does know that the comparison they're making is excluding pertinent details, but doesn't include them intentionally to deceive, usually because they value "winning" an internet discussion rather than the value of exchanging ideas.
7) Consumers are rational: If such price comparisons held water then certain the Apple products wouldn't be doing so well. We can already see the ones that don't do well with the mass markets because they're priced to very specific audiences (MacPro, VisionPro, etc.)
>"If it's not working for you, you're not holding it right."
1) I'm not sure about the merit of misquoting a dead guy, talking about a product that hasn't been sold in over a decade. I think if you're trying to convey that Apple has a certain arrogant attitude towards their customers then you should revisit the points above.
2) If you're going to quote this, then you should take the time to read what Jobs actually wrote, since the tone doesn't meet the level of arrogance in your portrayal. The email is here: https://wccftech.com/images/news/iPhone4G/jobs.jpg
3) Despite the mixed views on whether the problem even existed in a meaningful way, Apple gave away free cases, no questions asked, to people who felt they experienced this problem. As a barometer to the actual problem: Not even the land of the lawsuit was able to muster a case, and they did appeal widely for injured parties.