Earlier quoted context omitted.
Maybe we'll see an Apple car. But i suspect in general ,that self-driving cars and especially taxis would push the car market to derive much less value from branding and marketing and much more value from hardcore technology with design being much less a differentiator than today - at least for the mass market. But even if Apple sells cars to 5% of the population , it could be a big business for them.
>i suspect in general ,that self-driving cars and especially taxis would push the car market to derive much less value from branding and marketing and much more value from hardcore technology with design being much less a differentiator than today Why?
A lot of hypothetical guesswork in there of course, but those are the kind of ideas I've heard lately on the matter.