Earlier quoted context omitted.
I didn't believe you at first, but I just went to install it and...wow... https://imgur.com/a/o6cSW
I thought you were going to show a virus result - the screen you showed is very unambiguously an opt-in screen, it even has the term "Accept" (as opposed to some other word like next or install) making you look at it - if the text said something else you would be very likely to just click it. The button at the left 'skip' is also clear about your other option (if it said 'cancel' it would sound like you're aborting i…
> EDIT: I didn't even notice, there is even grey small text that spells this out in completely unambiguous words! (Thank you for considering this offer from our advertiser...your choice does not affect installation of FileZilla.)
Doesn't the fact that you didn't notice it make you at least pause?
I am ad tolerant. I do not run an ad blocker. If an ad is relevant to my interests I will click it. (I click maybe one ad every six months. I've never bought anything as the result of an ad.) And I loathe this kind of bundling.
We know that users are unable to read dialog boxes. Ask anyone who's worked in support about their experiences of getting people to read back an error message that's displayed on their screen. Every support channel on the Internet will ask people to post screenshots or to copy and paste the output.
IMO there should be an industry standard for how the screens should be worded, what they should look like, what buttons they can or can't include. Yes, we'd see many fewer people installing the malware but that's the point: no-one wants it. I tolerte ads but I see no reason to switch from Google supplied ads to some random adnetwork.