Despite the feel-good angle on this it is a horribly bad and irresponsible decision. Now, if they only have a couple of people doing just below $70K it is a dishonest yet clever marketing move. It is a violation of a CEO's fiduciary responsibility to pay significantly more than market value for anything. That includes salaries. Example: CEO announces the company will pay double for all office supplies. Desks, chairs,…
Now, if he has loans outstanding, his bankers might raise an eyebrow about whether this move reduces his ability to repay; private investors would have a similar concern. But if he can demonstrate that his business will continue to deliver the returns he's committed to to those creditors, what does it matter to them whether he is spending additional money on his staff, or on replacing all the potted plants in his office, or on giving himself a big fat bonus?