The problem with FarmLogs is the same problem with anyone wanting to provide cloud-based services to agriculture: who owns the data? And specifically, FarmLogs Terms of Service clause 7 "Content" does not leave one feeling warm and fuzzy on this topic. This has become more of an issue with farmers over the past year, as they realize their data is a commodity just like what they raise--whether crops or livestock. How…
I liken it to mining. The companies who dig for various mineral deposits make significant investments into exploration of the ground. Their exploration generates a ton of data. They use that data to determine where to dig further and estimate the financial potential of the deposits. This then determines company stock values. It's ludicrous that such data may not be owned by the mining company that generated it (or acquired the rights for it). Obviously, what's happening with farms and FarmLogs is not a perfect analogy. But the parallels are interesting.