Awesome, pretty soon companies wont have to store any of "their" data on their own servers. Facebook - Company info/announcements/chat OneDrive/Google/Dropbox - Company documents VOIP Services - Company communications All stored in clear-text obviously (or at least not encrypted by company using the service before transfer to said services, same thing really). I myself think this trend is hilariously ridiculous, but…
How about putting emphasis on "have to" instead? For most people, the advantage of these services is that you get very good services for little cost. It's simply cheaper to use 3rd party services. That why they've become so popular.