In India, we have mandatory breaks somewhere in the middle of all movies. Even for Hollywood Movies, it is just shut off, sometimes right in the middle of a fight or an intense scene. We pee, have snacks and make phone calls. :-) My first reaction when I saw Sin City somewhere in Detroit was, "How long is this movie?" Then I realize why everyone had popcorns and everything before the movie starts.
having said that.....this app must die, its a terrible idea :)