81–90 of 262 posts
Listening to a young child carefully pronounce words for the narration was a bit distracting and slightly irritating. A sentence or so would be fine, but narrating the whole video was an exercise in patience. Or do I just have a cold, black heart?
For some reason this made me thing of http://en.wikipedia.org/wiki/CueCat
Earlier quoted context omitted.
Opening an app is, thankfully, something the tech industry has managed to train the average consumer to do. I'd argue though remembering where you put this thing, or "oh hey the wifi password got changed why isn't the food scanner working?" adds lots more complexity than hitting an app icon. The app route also enables you to have multiple scanners - since the target audience of such a product is probably already heav…
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Not to mention the credential waltz you'd have to do in a hypothetical app, in a home of more than 1 person/device, but served by 1 amazon fresh on a single amazon account. [1]
Or 1 person/device who travels between multiple places that are each potentially served by their own Amazon Fresh accounts. [2]
It makes much more sense to just strap one of these to the door of the refrigerator/pantry that it stocks.
[1] Entering/maintaining your amazon credentials on N devices, each having potentially-separate amazon credentials for other services. Good luck keeping that straight.
[2] Home, Work, Weekend Non-profit, Dorm, Family Cabin, etc. A college kid with divorced parents would be a nightmare usability scenario.
Anyone know the battery life/lifetime of these? If it's months, that's a lot more convenient to keep in the pantry. As a kitchen appliance it makes a lot of sense, but I don't have any muscle memory for "charging" appliances.
It looks fairly large (plenty of battery room), has no display (not sure about scanner battery usage), and transmits little data over WiFi per use. With it's simplicity, there's no reason they can't use the lowest power MCU and WiFi modules they can find.
All of these have good usability implications, but it looks like battery life was probably also a big design consideration.
Number of steps to scan grocery by phone: 1. Find your phone 2. Unlock 3. Swipe left to home page three or maybe four 4. Visually scan for the AmazonFresh icon and tap 5. Wait for loading 6. Start scanning action 7. Confirm and pay Number of steps to scan grocery by Dash: 1. Get device from drawer or pantry 2. Press one button and scan 3. Confirm and pay For the target demo (30+, married, households with children), o…
most people keep their phone on them most of the day, especially those willing to grocery shop online. i don't feel like finding a phone and pressing maybe, 3 buttons, is any slower than finding some other gadget tucked in a drawer somewhere in your house, and pressing one button. i don't see the point of the hardware here, even though finding an app on my phone is apparently 4 steps.
It's designed with a loop so you can hook it somewhere handy. They show this in the video at 1m27s.
"Dash ... works directly with your AmazonFresh account" Which means it is only available in three locations (SoCal/SF/Seattle).
Why is Amazon gold plating their fresh service when they didn't manage to meaningfully expand it since 2007?
With their main business they chose to grow as fast as possible and are still figuring out profitability. When you're selling electronics with 50% markup that works. Groceries, which have <5% margins, not so much.
Number of steps to scan grocery by phone: 1. Find your phone 2. Unlock 3. Swipe left to home page three or maybe four 4. Visually scan for the AmazonFresh icon and tap 5. Wait for loading 6. Start scanning action 7. Confirm and pay Number of steps to scan grocery by Dash: 1. Get device from drawer or pantry 2. Press one button and scan 3. Confirm and pay For the target demo (30+, married, households with children), o…
Number of steps to scan grocery by Dash:
1.) Find scanner
2.) Turn on scanner
3.) Start scanning action
4.) Find laptop (or mobile phone)
5.) Navigate to browser
6.) Sign in to Amazon Fresh Account
7.) Confirm and pay
I don't honestly think the Dash would provide a discernibly faster experience, but I do believe it would be the option your target demographic opts for simply because the Dash is explicitly designed for this type of task. Just because my phone can turn on the television doesn't mean I won't reach for the remote every time.
Number of steps to scan grocery by phone: 1. Find your phone 2. Unlock 3. Swipe left to home page three or maybe four 4. Visually scan for the AmazonFresh icon and tap 5. Wait for loading 6. Start scanning action 7. Confirm and pay Number of steps to scan grocery by Dash: 1. Get device from drawer or pantry 2. Press one button and scan 3. Confirm and pay For the target demo (30+, married, households with children), o…
most people keep their phone on them most of the day, especially those willing to grocery shop online. i don't feel like finding a phone and pressing maybe, 3 buttons, is any slower than finding some other gadget tucked in a drawer somewhere in your house, and pressing one button. i don't see the point of the hardware here, even though finding an app on my phone is apparently 4 steps.
Creating things people want and are willing to give you money for requires paying attention to what they actually do and use -- not just what they say they do, nor how you feel they should be acting.
Listening to a young child carefully pronounce words for the narration was a bit distracting and slightly irritating. A sentence or so would be fine, but narrating the whole video was an exercise in patience. Or do I just have a cold, black heart?