This idea is cool, but there are some issues with their privacy claim. They say they are hashing the MAC address (presumably on the device). However, they can't be salting the hash (else they wouldn't be able to match across different stores). Since there is no salt (or a fixed salt), it is trivial to de-anonymise a specific MAC address (just hash it and see if any server has it). Worse, there are only 46 bits that a…
why not salt and store the salt with the hash?
Density.io
81–90 of 189 posts
Re: Density.io
#82Re: Density.io
#83Earlier quoted context omitted.
I guess you always have the option of turning off wifi.
"We're working on more than just wifi as well."
Re: Density.io
#84Earlier quoted context omitted.
What's the advantage to a constant MAC address anyway? There must be a reason for it, but my first reaction to this article was to see if I could change mine.
At the link level, your MAC is your unique address. First: You do not want a MAC collision. I have worked with hardware that sometimes picked a non-unique MAC and your life gets really weird and sucks away a lot of debugging time to find out why impossible things are happening. Continuing – It made ethernet easy to implement. They could have added some complicated address negotiation protocol and then handled address…
Re: Density.io
#85Re: Density.io
#86This is a privacy nightmare. Perhaps wifi devices should no longer provide constant MAC addresses....
Re: Density.io
#87Keep in mind that these "anonymous" data points aren't. Your phones MAC address exposes your home wifi network thanks to Google's databases. They also expose where you work, where your friends houses are, what your favorite coffee shop is. This is beyond dangerous, it's completely unacceptable.
Re: Density.io
#88Re: Density.io
#89Keep in mind that these "anonymous" data points aren't. Your phones MAC address exposes your home wifi network thanks to Google's databases. They also expose where you work, where your friends houses are, what your favorite coffee shop is. This is beyond dangerous, it's completely unacceptable.
I am confused where you are linking MAC addresses of phones with MAC addresses of home wireless routers.
Re: Density.io
#90Risky. MAC address tracking is definitely a legal 'grey area' at the moment. I can imagine mining/fingerprinting in this way could easily become illegal in the not-to-distant future. In the UK, City of London already banned the wifi-enabled bins that were tracking MAC addresses. It would be really easy to tie a name to MAC address (from point of purchase with a credit card), then see exactly where that person went vi…