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Zurb Ink: Responsive HTML Email Framework

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Re: Zurb Ink: Responsive HTML Email Framework

#82
post #3

Anyone brave enough to bring a semblance of sanity to the world of HTML emails deserves major kudos. For kids like me who did not grow up making table layouts, coding emails is a nightmare. Oh the 's. I am so glad Zurb is lending their knowledge building of excellent frameworks to this widely underserved market.

Honestly, even for someone that started his career making table HTML layouts with inline styling it's a major PITA to code up emails that look respectable on all clients. I can't wait to try this out.

I spent a ton of my childhood building HTML table layouts, especially forum skins. Maybe it's because I'm now spoiled by lovely CSS and established web standards, but the thought of coding any HTML email up makes me sick.

Re: Zurb Ink: Responsive HTML Email Framework

#85
post #46

Earlier quoted context omitted.

You'll always have that threat. The users don't want simple text. It looks great in html most people wont even know about the risk or even understand it.

The desire for pretty isn't an excuse to be insecure.

Not to the Business. I am required to have links in my signature so at the very least I will always have one hyperlink on every email I send.

Re: Zurb Ink: Responsive HTML Email Framework

#87
post #26

Earlier quoted context omitted.

I never needed to get into table hell. I used an image map every time. One image. Define some areas with different links. Bingo. https://developer.mozilla.org/en-US/docs/Web/HTML/Element/ma...

So what do the majority of recipients see (who don't have images load by default)?

and alert saying "There are images in the mail that have been blocked for your safety." and an option "Unblock Content"

Re: Zurb Ink: Responsive HTML Email Framework

#88
post #42

Earlier quoted context omitted.

Another important one: optimize the design for display without images. Most email clients block images by default, so that's how most people are first going to see it. (The notable exceptions are Apple Mail and iOS Mail which load images by default.) With the notable exception of iOS Mail.app and OS X Mail, virtually all email clients block images by default.

Outlook displays (embedded) images too by default (that's why lots of people include them in their signatures). I think that href images are (correctly) blocked, because they pose a security and privacy risk. That, and the only group who uses them are email marketers . If I want to see your catalog, I'd open your website. You might have guessed, but yes, I do mark those image-mails as spam (and any mail where I can't…

Embedded images don't have very good support across clients, which makes them pretty hard to use effectively. They will not appear at all in gmail, for example.

Also, it's not very nice to mark messages as spam just because you don't like their design (it affects other recipients). Unless it actually is spam, then mark away.

Re: Zurb Ink: Responsive HTML Email Framework

#89
post #44

I can't see any of the images on my iPad using safari.

Can you post a Litmus test result or post the code as an issue on the GitHub repo https://github.com/zurb/ink

Meant to get back yesterday - For some reason it worked when I tried about an hour later. I dont know if it was my connection or not.

Re: Zurb Ink: Responsive HTML Email Framework

#90

Anyone brave enough to bring a semblance of sanity to the world of HTML emails deserves major kudos. For kids like me who did not grow up making table layouts, coding emails is a nightmare. Oh the 's. I am so glad Zurb is lending their knowledge building of excellent frameworks to this widely underserved market.

I never needed to get into table hell. I used an image map every time. One image. Define some areas with different links. Bingo. https://developer.mozilla.org/en-US/docs/Web/HTML/Element/ma...

This might work for one off emails where your user base is expecting it. But try to A/B test the headline, or better yet customize it for each subscriber, now you have to make many variations in photoshop -> export -> map -> send. You could imagine this getting out of hand fast.

If you get a HTML template you can use mailchimp or exact target to put custom html to each subscriber / subset and do A/B tests. It takes more time up front, and limits what you can do (er outlook / gmail limits that) but if you get it right it will pay off down the line.

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