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Our Logo Looks Like Underpants: A Case Study in Internationalization

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Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#81

Post by fosap »

buro9 wrote: post #78

Microsoft Office 2007 came with a new feature, instead of going to the new ribbon at the top you could now highlight a chunk of text and a floating mini-toolbar would appear in which you could access the most-used commands: bold, underline, etc. I remember the program manager demonstrating this to the closed group and announcing proudly that Office now had a `floater`. At which point all of the Brits and South Africa…

Why does a language have a word for such a thing? Is it common? I haven't even thought about the possibility of the existence of such a thing till now.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#82

Post by dave5104 »

madaxe wrote: post #64
steven2012 wrote: post #58

Does it really matter what 2-3% of a random sampling of people think in a single country? Could this possibly be too sensitive to trying to please too many people?

3% of the UK population = ~3m potential customers or detractors, so yes.

Even so... only about 3% decided to answer with underwear. I imagine it may have crossed an even larger percentage of user's minds, but they didn't want to answer with that.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#83

Post by jwdunne »

laumars wrote: post #70
JonnieCache wrote: post #67

Earlier quoted context omitted.

Confusingly, in the north of england and in scotland, pants means trousers, just like in the US.

Not in any areas of the north I've lived / stayed in. the only people in England who call pants 'underpants' and trousers as 'pants' are those who watch excessive amounts of US TV shows.

I'm from Salford and use pants/trousers interchangeably, have done since I was young. Perhaps this is also due to watching films too, which are mostly from the US over here. I haven't watched that many US programmes in my life time. I don't watch much TV at all really!

As a side note, I saw undies in the original too!

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#84

Post by recursive »

fosap wrote: post #81
buro9 wrote: post #78

Microsoft Office 2007 came with a new feature, instead of going to the new ribbon at the top you could now highlight a chunk of text and a floating mini-toolbar would appear in which you could access the most-used commands: bold, underline, etc. I remember the program manager demonstrating this to the closed group and announcing proudly that Office now had a `floater`. At which point all of the Brits and South Africa…

Why does a language have a word for such a thing? Is it common? I haven't even thought about the possibility of the existence of such a thing till now.

I'm solidly American, but I know that definition of "floater" also. I don't know where I learned it. It just kind of seemed like common knowledge.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#85

Post by owenjones »

TeMPOraL wrote: post #24
rpedela wrote: post #16

What is wrong with people thinking the logo looks like underwear? I am willing to bet people are more likely to remember the logo and company. I remember when everyone was making fun of the name "Wii", but I would be surprised if that name, which generated free publicity, did not help Nintendo. If the logo reminded people of genocide, okay change it. But underwear? Seems like a good thing to me since they might remem…

Probably upper management without sense of humour.

It's definitely this, they barely laugh at my Jurassic Park / Jeff Goldblum jokes anymore.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#86

Post by MRSallee »

fosap wrote: post #81
buro9 wrote: post #78

Microsoft Office 2007 came with a new feature, instead of going to the new ribbon at the top you could now highlight a chunk of text and a floating mini-toolbar would appear in which you could access the most-used commands: bold, underline, etc. I remember the program manager demonstrating this to the closed group and announcing proudly that Office now had a `floater`. At which point all of the Brits and South Africa…

Why does a language have a word for such a thing? Is it common? I haven't even thought about the possibility of the existence of such a thing till now.

Anyone that grew up going to public swimming pools, with other kids, knows the term. Not necessarily from first-hand experience, but at least from legend.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#87

Post by TeMPOraL »

jakestein wrote: post #38
TeMPOraL wrote: post #24

Earlier quoted context omitted.

Probably upper management without sense of humour.

I can verify this [1]. The management team does not have a sense of humor. [1] I am cofounder and COO

Sorry ;).

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#88

Post by socillion »

sadow wrote: post #79
xux wrote: post #34

Earlier quoted context omitted.

http://www.google.com/insights/consumersurveys/how Why is that "take the tour" button so messed up?

Hey Xux, What issue were you having with the "take the tour" button?

https://i.imgur.com/cLG7L5u.png

1366x768 screen resolution, same position on Chrome and Firefox.

Resizing the window and reverting to full screen again results in this:

https://i.imgur.com/zkK85tN.png

Which is below the original fold.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#89

Post by btilly »

moioci wrote: post #75
alan_cx wrote: post #39

Earlier quoted context omitted.

Ah, wonderfully divided by a common language!!!! :) "Fanny" is a great cause of transatlantic fun too. And if you are a Brit in the US, never ever say, "Im diving out for a fag". You're gonna get some odd looks.

And British hosts, please don't offer to knock your American houseguests up in the morning, or any other time.

Unless you're attractive. Then they might appreciate the offer.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#90

Post by JonnieCache »

moioci wrote: post #75
alan_cx wrote: post #39

Earlier quoted context omitted.

Ah, wonderfully divided by a common language!!!! :) "Fanny" is a great cause of transatlantic fun too. And if you are a Brit in the US, never ever say, "Im diving out for a fag". You're gonna get some odd looks.

And British hosts, please don't offer to knock your American houseguests up in the morning, or any other time.

Fascinating fact: the phrase "knock up," as in awaken by knocking, comes from the industrial revolution, after people were having to rise at a certain hour for the first time in history, but before the invention of the alarm clock. The "knocker-upper" was a person who went round with a long wooden pole, knocking on the windows to get people out of bed for their factory shifts.

https://en.wikipedia.org/wiki/Knocker-up

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