I don't know about it being the worst possible industry -- government procurement or public education give it a run for its money some of the time. (I will refrain from playing the "find the common thread here" game.)
Seriously, though, I hope that this startup escapes the regulatory issues and goes Big. It solves a clear problem for both patients and hospitals, will greatly increase societal welfare, and it should attract Big Bucks (TM) because of the amount of money wrapped up in the problem it solves.
This page is one of the best brief sales pitches I've ever seen, by the way:
http://inquicker.com/page/inquicker_benefits
Everything about it is great. It scans great. It directly addresses the customers' needs and makes it explicit what tangible benefits buying in will get them. I have bookmarked it so that when software vendors ask how to improve their website I'll say "Your benefits section should look like this".
Best of luck.