Elon Musk clearly writes these things himself. That, or he's got a bunch of other folks like him working at Tesla. Either way, it's exciting times. It's fun to be inspired by a company. To find something that keeps getting better as it unfolds...
> Elon Musk clearly writes these things himself. What the fuck? Get a grip, PR is _an_ industry.
But it smells different than normal PR. It actually contains surprises and a conversational tone and it reminds me of Musk himself. Giving an interview, for instance.
This could be me projecting onto it, or maybe Musk really does drive PR more than you'd expect for a company at this stage. Or maybe his team is able to pull this off on their own. Either way it's fun to watch.