I think the key to successful ecommerce model in India is hybrid of online and offline experiences. I had the following idea floating in my mind for long time now . Let me know if it makes sense a) You franchise out "ecommerce" physical shops. This is a physical location where customer can come in surf ecommerce websites and place an order. b) There is someone at this shop who will collect money on behalf of ecommerc…
This is quite similar to way convenience stores work in Japan. You can pay at a convenience store and get Amazon to ship your goods to a convenience store. Japan (similar to India) is still very much a cash based society and I suppose some people prefer to pay in cash at a convenience store instead of paying online. India also has loads of tiny convenience stores, I think this is an excellent idea. It also simplifies…
If you are saying that Japan is still very much a cash based society, what percentage of transactions are done in cash and what percentage are done via mobile phones, judging from your personal day-to-day experience?