I feel the OP raised 2 strawmen: 1) Many jobs are at startups now, and those startups are roughly similar, therefore it's not cool anymore ("is the novelty even there"). That is just bad logic. It may be that startups replicated high pressure low gratification corporate jobs, but that's not inherent in the argument that there are more startup jobs. It could also be the case that the tech economy has really shifted fr…
Food for thought, see pg's comment in this thread: apparently there is now a formula for creativity and rebellion. Questions: if you can formulaically rebel, how is that rebellion? By definition your 'rebellion' is deterministic -- how is that possible? If 'creativity' can come by formula, what are you creating? The 'new' is just a function of what you already knew, i.e., it already existed. So the 'new' is by definition not new at all.
2) Again, the author didn't make this point. He argued that people considering taking a startup job should consciously look through popular delusion and consider the bad with the good. There was no mention that one should or shouldn't take a particular kind of job.