I'm afraid there's already a matress that does this. It's from exped, I own one and it's awesome, and better implemented than this because you're only inflating a small pump sack, and can use it to build pressure in the mattress. Here's a video: http://www.exped.com/exped/web/exped_homepage_na.nsf/b43popu...
I wish you had shared this sooner before I made my purchase :) I noticed the R value of the kickstarter pad. But at 3+ inches it has to be above R:1. My guess is they haven't tested it so just to be safe they have put an R value of 1. Just look at other bags or pad at similar thickness and their R value should at least be in 3-4 range.
Note that the original NeoAir, which is about the same thickness, is only R 2.5, but that's with a lot more interior baffles plus reflective coating on the inside. The exped mats are filled with down or synthetic insulation.