Worth noting in this whole discussion: Apple does not have a Facebook or Twitter page
EDIT - I stand corrected: https://twitter.com/Apple
Is Social Media Worthless?
81–90 of 90 posts
Re: Is Social Media Worthless?
#82Social media loses a ton of its value when we abstract away the usage/meaning of it in order to view/use it only as a tool. Once we start plotting it into a plethora of graphs, charts, and marketing plans, OFTEN egocentrism and depersonalization happen.
We begin talking about users as "users" (a metric) instead of users (people). Likewise the same happens to a variety of the other attributes (i.e. interactions, etc). ROI this, reward plans, etc.
The best social media plans are the ones that don't lose the core component to any real marketing:
Empathy.
Re: Is Social Media Worthless?
#83*are social media worthless. Are, not is.
Seriously? Get a life.
Re: Is Social Media Worthless?
#84Oh you mean your product has something to do with your distribution? You don't say!
I thought I could just spam people's Facebook walls and get rich. What gives?
Re: Is Social Media Worthless?
#85Worth noting in this whole discussion: Apple does not have a Facebook or Twitter page EDIT - I stand corrected: https://twitter.com/Apple
They have several, fairly active Twitter accounts https://twitter.com/AppStore and https://twitter.com/AppStorejp.
PS: I don't think @apple belongs to them
Re: Is Social Media Worthless?
#86Earlier quoted context omitted.
What are some reasons it does/doesn't work for SMBs?
It's about who your customers are and how they would want to be associated with your brand. For example, consider a washing machine repair service, it's somebody you are going to use infrequently (hopefully!) and even though you might give a recommendation to your friends, it's not something that you'd associate with and steer your friends towards. In fact it's not really that helpful as it's highly unlikely that the…
'Will it blend?'. One of the most successful campaigns that pops into my head. A blender, succeeding at social media. It's one of those products that you would never have thought of benefiting from social media, and yet it hit a homerun.
Re: Is Social Media Worthless?
#87I think the Pepsi example really doesn't work for two reasons: First, the decline in sales in the sugary soft drink industry is only remotely connected to their social media advertising. It is a widely reported phenomena that is usually attributed to a more health-conscious society and a widening array of beverage choices. Second, Pepsi's intention in offering contributions to non-profits based on social media recomm…
Indeed, social media isn't as efficient at directly converting advertising dollars to revenue as paid search. But it is a very important way to do branding, and branding can be a very powerful way to indirectly convert advertising dollars to revenue.
Re: Is Social Media Worthless?
#88Obviously it depends on the business. If you're trying to market work tools, people generally don't (or don't like to) discover them socially (apart from JS frameworks). However, if you're trying to market an album, movie, or media, it does quite well.
Re: Is Social Media Worthless?
#89Maybe it's because creators of charts are power users, who use the real internet, rather than the sheeples who use social media.