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Sick of SEO Scumbags

thehodge.co.uk

81–90 of 132 posts

Re: Sick of SEO Scumbags

#81
post #79
post #69

Earlier quoted context omitted.

Start a DBA and reapply for a new AdSense account.

Sorry, could you clarify DBA please? I thought that was "database administrator"?

In the tech context, yes. In a business context, it stands for "doing business as." My understanding is that it basically allows companies to be officially represented under different names.

Re: Sick of SEO Scumbags

#83

Earlier quoted context omitted.

While 5 million pages is a very big number (that probably requires a lot more planning) this might be the Google document you are looking for: http://support.google.com/webmasters/bin/answer.py?hl=en&#38... Moving your site If you're planning on moving your site to a new domain, here are some tips that will help you retain your site's ranking in Google's search results. Edit: http://www.mattcutts.com/blog/moving-to-a…

oh a single page how generous of them :-0

Also make sure you check out these videos:

http://www.youtube.com/watch?v=wATxftE8ooE

http://www.youtube.com/watch?v=r1lVPrYoBkA

and maybe http://www.youtube.com/watch?v=l7M22teF3Ho depending on your circumstances.

Re: Sick of SEO Scumbags

#84

From the article: If your telling the client your doing high quality link building, then buying the cheapest package you can from a link seller, that’s fraud and in todays world, you can cause serious damage. The mom and pop store that got hit... It is a shame. But: This mom and pop store certainly has their own responsibility. Especially if they rely on Google to keep their business afloat. They are webmasters, and…

Make a site accessible and search bots have no problem crawling and indexing your site. Create quality content. Read the webmaster guidelines. Google wants your content to rank on its own merits. At risk of sounding bitter, this is really not the best advice to share with any group of startup entrepreneurs who might believe it and stake their business model on it. As with many of us here, I've struggled with this iss…

As always with SEO it is dangerous to make broad sweeping statements. What works for a small local website, doesn't have to work for a big casino/travel website and vice versa.

The advice I gave was sincere though. In practice I see many businesses aiming for links, when their content just isn't up to par. Quality content alone (without links) is enough to rank in many niches. If you get to the hyper-competative SERPS, sure, you can't escape link building or doing most of the work in-house. Droll: If you are about to enter a hyper-competative niche, you should already know what you are doing, else there is little chance you succeed.

For me, in practice, creating accessible content is still one of the best things start-ups can do. Blog about two times a week and you will rank for it, you don't necessarily need backlinks. If you got an inaccessible site with poor content, you need (probably to buy) backlinks to make a dent.

Disclaimer advice: Never stake your business model on uncustomized broad SEO advice. Especially when there are plenty of authoritative sources for sound start-up SEO advice like:

http://www.youtube.com/watch?v=El3IZFGERbM

http://vimeo.com/39473593

http://www.distilled.net/blog/seo/seo-for-start-ups/

http://www.kalzumeus.com/2010/01/24/startup-seo/

Re: Sick of SEO Scumbags

#85
post #40

Earlier quoted context omitted.

IF Google were to bias in favor of "FLOWER" while disregarding content relevance, it would be an abuse of their dominant market position. But from the outside looking in, it seems like Google strives for nothing but providing the most relevant search results for their users. Controversies tend to arise when Google tries too hard, it seems, localizing based on fragile heuristics and such. If this is the scam, what's t…

A search engine that ranks mainly on social-graph recommendation might be one solution, because the social graph is a simple data structure that transcends "ownership" by Facebook or Google+. The engine itself is a non-trivial system to implement, mind you.

The trouble with this idea is that Google can't magically see private links/recommendations on social networks any more than anyone else can.

For example, one site I help with has just a few inbound links from low PR sites as far as Google is concerned, and gets a page rank of zero accordingly. In reality, it probably gets more inbound links via social networking in a single day on most days, and unsurprisingly those personal recommendations often drive more inbound traffic than any search engine.

Google's basic premise of ranking the importance of a site based on how many links it gets and where from is wildly inaccurate in the era of social networking. Normal people mostly don't run their own public web sites or blogs any more, they share stuff on sites like Facebook and often only with their "friends".

Personally, I think this is a good thing, because both as a visitor and as someone running sites I would rather rely on legitimate personal recommendations from people who are genuinely interested in a site than on some arbitrary algorithm running in a data centre somewhere on another continent. I don't think it's healthy for any one intermediary to have a dominant effect on whether interested people can find interesting content on the Web, and sites like search engines and social networks are merely intermediaries.

Re: Sick of SEO Scumbags

#86
post #13
post #2

I know HN is typically anti-seo and I understand the reasons why, it's an unregulated industry that gives an impression of witchcraft rather than stable practices.. But worst than that, there are many people in it just in it to make as much money out of people in the shortest amount of time without thinking of the long term relationship or the consequences for that business. I wrote this so that the next time someone…

I'm not anti SEO because it's unregulated or unstable. I'm anti-SEO because it seeks to subvert the search engine's mission (return the most useful results for the searcher* ) to something more akin to advertising (return the results that the person paying for SEO wants). It pollutes and subverts the web experience for everyone. It's not the practices that are the problem, it's the whole idea. [*]OK so I acknowledge…

[deleted]

Re: Sick of SEO Scumbags

#87
post #2

I know HN is typically anti-seo and I understand the reasons why, it's an unregulated industry that gives an impression of witchcraft rather than stable practices.. But worst than that, there are many people in it just in it to make as much money out of people in the shortest amount of time without thinking of the long term relationship or the consequences for that business. I wrote this so that the next time someone…

[deleted]

Re: Sick of SEO Scumbags

#88
Can we blame Google a bit here too? They have set-up a system that people can game, and it causes tremendous collateral damage. Our site is under a constant barrage of fake accounts and content trying to generate links to other sites. Meanwhile, a competitor passed us in Google search results after getting 500,000 links over a week from a single domain in China. I hope slow, steady and honest wins, but it doesn't feel that way.

Re: Sick of SEO Scumbags

#89
Completely agree with the article. I was an SEO for a top 250 site (~20 million UVS a month) years ago and there are two kinds of SEOs. 99.9% of them are this shitty, scammy, scummy personas we've defined. Absolutely worthless. However there are the 0.01% who are "real" SEOs. They get and meet the needs of the users and business, reverse engineer Google patents (they are often SEs with machine learning experience), and do none of these scummy things. They make your business better and improve the experience for users. We "SEO" for your Amazons, Mayo Clinics, and other truly useful businesses who want to do good for the users and who realize by doing so it gets you better rankings. Sure there is some SE specific stuff, but it never overrides the user experience. It complements it. /rant

Re: Sick of SEO Scumbags

#90
post #40

Earlier quoted context omitted.

IF Google were to bias in favor of "FLOWER" while disregarding content relevance, it would be an abuse of their dominant market position. But from the outside looking in, it seems like Google strives for nothing but providing the most relevant search results for their users. Controversies tend to arise when Google tries too hard, it seems, localizing based on fragile heuristics and such. If this is the scam, what's t…

A search engine that ranks mainly on social-graph recommendation might be one solution, because the social graph is a simple data structure that transcends "ownership" by Facebook or Google+. The engine itself is a non-trivial system to implement, mind you.

You're assuming that social-graph recommendations are somehow not gameable. If anything, they're even easier to game than Google search results on current social networks -- there are tons of sites out there that'll offer to "sell" you Likes on Facebook for a page of your choosing.
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