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There is a general rule of thumb that a person has to look at/interact with/be cognitively aware of an ad at least 7 times before any action can be taken. Showing ads across sites is just one more way to do that. In fact I would rather have relevant ads show up than irrelevant ads. I will admit that many companies out there do overdo their retargeting campaign though. That's what the company does that is mistaken, no…
> I would rather have relevant ads Me too, soo much. I was really counting on that until it never actually materialized. Looking over my last few months of purchases, advertising could have struck a real coup by helping me find the lowest priced dry cleaner in my area, or by letting me know I could buy a USB device that lets me use an xBox controller in Windows. Instead, all I hear is that when I drink a certain Vodk…
There are two kinds of advertising: 1) Advertising that helps you find what you need 2) Advertising that convinces you to spend money you would not otherwise have spent
The lofty ideal has always been (1) but the reality seems to always turn out to be (2). We should stop giving lip-service to the lofty ideal.