Earlier quoted context omitted.
I appreciate that it's not exactly an earth-shattering problem, but "about 2 minutes" is a huge underestimation. I think "an hour or so" is still pretty optimistic but at least possible. At that point the $10/mo for the Pro plan starts to look pretty competitive to writing your own.
How come $10/mo is competitive with one hour ONCE?
Plus, I have yet to see the feature that requires coding once and never needs touching again. When I upgraded my app from Rails 2 to Rails 3, there were all sorts of 1-offs like this that I had to tweak and fiddle to get working right again. It takes well over an hour just to remember what you were thinking when you originally wrote it.