My experience working as a scientific programmer is this: my colleagues aren't forthcoming. I could list case after case of failure to document or communicate crucial details that cost me days, weeks and even months of effort. But I won't, until I have another job lined up. If I were in the author's position (I'm in another field), I would insist that my colleagues--all of them, in whatever field I ended up working, were forthcoming about their work. This is non-negotiable. Being over-busy is no excuse. (It may be an excuse for not being forthcoming, but right or wrong, I couldn't care less--I would not work with such people if I could avoid it, for whatever reason.)
Academia rewards journal publication and does not adequately reward programming and data collection and analysis, although these are indispensable activities that can be as difficult and profound as crafting a research paper. At least the National Science Foundation has done researchers a small favor by changing the NSF biosketch format in mid-January to better accommodate the contributions of programmers and "data scientists": the old category Publications has been replaced with Products.
Naming is important to administrators and bureaucrats. It can be easy to underestimate the extent to which names matter to them. Now there is a category under which the contribution of a programmer can be recognized for the purpose of academic advancement. Previously one had to force-fit programming under Synergistic Activities or otherwise stretch or violate the NSF biosketch format. This is a small step, but it does show some understanding that the increasingly necessary contributions of scientific programmers ought to be recognized. The alternative is attrition. Like the author of the article, programmers will go where their accomplishments are recognized.
Still, reforming old attitudes is like retraining Pavlov's dogs. Scientific programmers are lumped in with "IT guys." IT as in ITIL: the platitudinous, highly non-mathematical service as a service as a service Information Technocracy Indoctrination Library. There is little comprehension that computer science has specialized. For many academics, scientific programmers are interchangeable IT guys who do help desk work, system and network administration, build websites, run GIS analyses, write scientific software and get Gmail and Google Calendar synchronization running on Blackberries. It is as if scientists themselves could be satisfied if their colleagues were hired as "scientists" or "natural philosophers" with no further qualification, as opposed to "vulcanologist" or "meteorologist" (to a first order of approximation).