What's the real cause of them being unable to price competitively? Is it DRAM, NAND flash storage, SoC cost, simply scale?
Framework has to go talk to Intel and AMD, get parts shipped, assembled onto a motherboard that they have to make themselves and ordered in very low amounts then shipped all to their fulfillment center, then fedexed, have to source components... Even not taking into account the fact that Apple already has all of the hardware made or available in-house, just the supply and logistics chain is an easy 10% of the final price.