This doesn't turn your phone into a ham transceiver at all. It turns your phone into a transceiver controller . Given that a cell phone is a transceiver, this headline is rather disappointing clickbait.
I've used a few handheld transcievers and they tend towards clunky user interfaces-- tiny, fiddly displays, highly modal keys, and basically needing to memorize the manual to use it.
Even worse-- there's not a strong correlation between the quality of the RF unit and the user-interface. The Yaesu FT-60 is a reliable, high-quality radio, with all the user friendliness of a live porcupine.
But with a 6-inch pocketable touchscreen you could solve most of the UI problems, and focus on the radio problems.
Keeping the division also gives you flexibility-- you could design a 25-watt tabletop unit, or modules for different bands, that shared the same basic control software and UI