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How ChatGPT serves ads

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Re: How ChatGPT serves ads

#81

These are the less worrying kind of ads in our future. Seeing how google has been fighting SEO for ages, what's going to happen when companies figure out how to inject ads into the model? We haven't yet seen the problem of adversarial content in play, I think.

[dead]

Re: How ChatGPT serves ads

#83

Less than two years ago, Sam Altman said > I kind of think of ads as a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services, but if we can find something that doesn't do that, I'd prefer that. So, is this OpenAI announcing they're strapped for cash?

Charitably, it seems that we have yet to find, as a species/society, anything more effectively profitable than ads. I cannot blame those who come to this conclusion so long as no more powerful and proven motivator yet exists. I hate it, but I understand.

Re: How ChatGPT serves ads

#84

Less than two years ago, Sam Altman said > I kind of think of ads as a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services, but if we can find something that doesn't do that, I'd prefer that. So, is this OpenAI announcing they're strapped for cash?

That's not how I read that sentence at all. Maybe I've just been speaking VC for too long.

What he meant was: "I'm going to get everybody in the world access to great services. Doing so means monetizing somehow. Ads will be the last way I chose to do that, but I will if it's the only way I can figure out how to achieve that goal."

Re: How ChatGPT serves ads

#85
post #79

Less than two years ago, Sam Altman said > I kind of think of ads as a last resort for us for a business model. I would do it if it meant that was the only way to get everybody in the world access to great services, but if we can find something that doesn't do that, I'd prefer that. So, is this OpenAI announcing they're strapped for cash?

Who can resist the temptation of profit? One always has to make money

If I say “Doing X is a last resort” and then I’m caught doing X, it should raise some eyebrows about my level of desperation.

It’s not that OpenAI is trying to raise revenues that bothers me, it’s how they are doing things that said was desperate just a couple years ago.

Re: How ChatGPT serves ads

#89

I'd always thought that ChatGPT ads would be indistinguishable from actual content.

That was the fearmongering, which made no sense because advertisers can't put a dollar value on "the AI will kind of sort of mention you", and because every conversation needs an ad. If ChatGPT always snuck in a brand mention even on the simplest questions, everyone would hate it. Ad technology is really old. They're just going to use the same proven tech that has a track record of creating billionaires: intersperse…

I don't think that's a fair dismissal: you see ads all over media websites because the rates have been plummeting as consumers tune out ads. One main reason why everyone does is that ads are so obtrusive and repetitive, and that's exactly what LLMs change: I'm sure we'll see regular ads on AI apps because the companies have trillions of dollars to repay but advertisers would pay a lot more for openings where they aren't _forcing_ their message as a distraction but are instead able to insert it fairly naturally into a context where the user is engaged.

The entire history of advertising before the web was companies estimating a dollar value on “awareness” when they couldn't measure direct referrals and every business in the world has gotten a lot better at measuring sales since then. It's not going to be transformative but if, say, Toyota got ChatGPT to say their vehicles were a better value than Ford's I suspect they'd be able to tell pretty quickly whether sales were improving relative to the competition and would pay well for that to continue.

Re: How ChatGPT serves ads

#90
post #70
post #66

Earlier quoted context omitted.

Never in any world were any of the top AI labs not going to sustain themselves with ads. It has always been a timing issue. Even a cut on every sale on site + sub rev not close.

Even if it wasn't necessary for their survival, it's hard to imagine a world where they wouldn't try to do it anyways. I'm not someone who buys into the idea that companies are obligated to maximize profits at the expense of all else, but I do think that in the absence of other factors (e.g. regulation) it's where pretty much every company will end up.

"the idea that companies are obligated to maximize profits at the expense of all else"

!! That is literally the definition of legally-binding fiduciary resonsibility for publicly-traded corporations. There are exceptions (PBCs, B-Corps) but they're rare.

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