Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

adweek.com

Post reply on HN
Print view View original

81–90 of 177 posts

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#81

Post by mcmcmc »

jamiequint wrote: post #60
jackb4040 wrote: post #3

Didn't they explicitly say the ads wouldn't be made aware of prompt data when they announced them? And if so, how is that not securities fraud?

In what way would that be securities fraud? I guess you could get nailed under Section 17(a), but really hard to make a case they're defrauding investors by representing they were going to make ads worse performing than they ended up making them. In order for it to be securities fraud it has to be tied to a securities transaction and the misstatement has to be material to a reasonable investor's decision.

A plan to gamble the brand’s reputation on whether people will remember their promises seems risky enough to be considered material.

> representing they were going to make ads worse performing than they ended up making them.

This is disingenuous. It’s a tradeoff between lower performing ads or losing market share by degrading trust in your product.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#82

Post by fsckboy »

crowcroft wrote: post #8

The most surprising thing to me is that they're partnering with third parties to do this. Less secure, lower margins (more middlemen taking fees), harder to access, more likely to not work properly. I would expect all the meta execs they've hired to know better so maybe I'm missing something...

>lower margins (more middlemen taking fees)

middlemen taking fees is not the measure for comparison, the question is whether you could run your own ad business for your own platform and keep your costs lower than established players who sell on all platforms. the answer is generally "no"

look how much money coca cola makes, and they sell it cheaper than water and still pay for advertising!! we should all make our own coke and not advertise it...

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#83

Post by yoyohello13 »

Unbeliever69 wrote: post #63
onlyrealcuzzo wrote: post #33

How long until "Drink More Ovaltine" starts showing up in the comments of your Codex code?

This topic contains the most Reddit-like snark I think I've ever read here.

Is it false?

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#84

Post by yunwal »

doctorpangloss wrote: post #80
crowcroft wrote: post #21

Earlier quoted context omitted.

It all seems a bit overly complicated to me. TikTok pretty much went straight to a self-serve platform and basically had immediate success. I would think if OpenAI did something similar there would be no shortage of advertisers wanting to spend money.

on tiktok you are not paying for ad inventory, which on that platform sucks, you're paying $10m+ to tip the scales in the algorithm towards organic content about your brand

how is this different than what OpenAI is trying to do?

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#86

Post by yunwal »

eswdd wrote: post #57
PullJosh wrote: post #50

Earlier quoted context omitted.

I can’t believe they haven’t already

Too early to do it. You have to wait until people's behaviour is set in stone to the point they need to be compensated heavily to switch. This isnt rocket science, its basic game-playing on the economic behaviour of humans.

I don’t think they’ve been successful enough at monopolizing to get away with this to an egregious extent like Google has. Anthropic and Google both have debatably better models with ad-free platforms (so far). And open models are not so far behind.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#87

Post by doctorpangloss »

yunwal wrote: post #84
doctorpangloss wrote: post #80

Earlier quoted context omitted.

on tiktok you are not paying for ad inventory, which on that platform sucks, you're paying $10m+ to tip the scales in the algorithm towards organic content about your brand

how is this different than what OpenAI is trying to do?

we don't know

i assume the 22 year olds working 16h days at openai sincerely think people pay for ads on tiktok, and shitty low converting ads is why tiktok makes tons of money, and they sincerely think the solution to their lack of knowledge is delegating their core business to a DSP no one has ever heard of

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#89

Post by dasyatidprime »

hmokiguess wrote: post #54
GaryBluto wrote: post #36

Earlier quoted context omitted.

Why do they call it Ovaltine? The mug is round, the jar is round. They should call it Round tine.

The Ov part comes from the eggs in the ingredients. Ovum is Latin for egg and the rest is from the malt extract.

And to tie the third leg of the triangle back, ovals are called that because they're egg-shaped.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#90

Post by Esophagus4 »

jamiequint wrote: post #60
jackb4040 wrote: post #3

Didn't they explicitly say the ads wouldn't be made aware of prompt data when they announced them? And if so, how is that not securities fraud?

In what way would that be securities fraud? I guess you could get nailed under Section 17(a), but really hard to make a case they're defrauding investors by representing they were going to make ads worse performing than they ended up making them. In order for it to be securities fraud it has to be tied to a securities transaction and the misstatement has to be material to a reasonable investor's decision.

Because everything is securities fraud: https://www.bloomberg.com/opinion/articles/2019-06-26/everyt...
Post reply on HN