Earlier quoted context omitted.
> Why would you spell it like that if you don't want me to pronounce it chéri/sherry? Because that's a way to spell it without changing the pronounciation in the US. Also, in the extremely unlikely event that it becomes very popular, in the US you can't trademark a dictionary word, it must be something unique.
Apple?
“Apple” isn’t trademarked. “MacBook” is trademarked. “Mac” is trademarked. “iTunes” is trademarked. “Apple iPad” is probably trademarked.
“Apple” alone is not trademarked.