I think the cult of personality always backfires, pun intended. Our company biggest product was a celebrity making fun commercials for the actual product. Works wonders. Personally I don't have a problem with him, I enjoyed his movies in the past. But not everybody does. Internally, the company tried to push this cult so deeply that it was part of the hiring process, part of the onboarding, even obscured some of the…
Anyway, good for him. Too many agree to too much because they fear they'll lose their job.