Sooner rather than later we need to decarbonize fertilizer production. Maybe this will speed the process up a bit.
It does need to be done, but to me it seems like it should be a second priority after not just cleaning up electrical production but increasing electrical production overall.
There are probably some efficiency gains to be made in synthesizing fertilizer from the air, but as far as I can tell there is limited room for improvements because creating nitrogen from air is basically the same thing as creating fuel from the air and that energy has to come from somewhere.