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Meta's ads tools started switching out top-performing ads with AI-generated ones

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Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#81
post #52

Earlier quoted context omitted.

Because there is an obsession re. Financial wealth as opposed to the creation of real wealth. The two are not the same. The connection between the two has seemingly been lost.

The way around this, by the way, is to create some kind of alternative exchange system that only admits real-for-real exchange and makes hoarding money impossible.

No; the way around this, as it always has been, is redistribution.

I know it's considered a dirty word in many circles nowadays, but by far the most effective means we know of disincentivizing a singleminded focus on the accumulation of wealth is to make that number something you can't keep pushing up after a certain point.

No human being will ever be genuinely discouraged from making a better product or making themselves better at doing something because they couldn't turn their (personal, not company) $30 million/year into $300 million/year. Because a) at those numbers, the only material difference is the number; your lifestyle won't change appreciably, and b) if you actually cared about making a better product or making yourself better at doing a thing in the first place, that kind of extra money (or lack thereof) wouldn't be important enough to change that.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#82
post #24

This is really annoying. They force the "Optimize Text Per Person" and it is really hard to turn off. If you accept even one "enhancement" they turn OTPP and there isn't a disable button. And then it spews garbage in some of the ads--copy that is full of non-sequiturs and first and second lines that are complete nonesense. They should be held to account.

Media buyer here (among other things), so I feel you. I think it's possible the American FTC might start going after advertisers at some point, because Meta's generated text can in some cases mislead or flat-out lie about what is actually being sold. The only defense is to have checklists and continually go over running campaigns to make sure everything is configured properly, which as you note is really hard to turn…

> I think it's possible the American FTC might start going after advertisers at some point

...not if the Republicans stay in office.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#83

I apologize for the somewhat low-effort comment but across the board Meta is the single most malicious tech company I can think of I'm no fan of Google but at least Google didn't use your 2FA for ads https://news.ycombinator.com/item?id=16378888 , or for example you can actually contact people via gmail https://news.ycombinator.com/item?id=4151433 It's why a CEO being on record as saying "dumb fucks" matters, joking…

For what it’s worth, I unequivocally agree with you.

But if you spent any time with the older generation over the holiday break, it’s immediately obvious why it makes no difference. They sit there and scroll Facebook and Instagram advertising slop for multiple hours literally every single day.

Facebook will keep hoovering up cash until at least that generation dies off (and possibly the one after that too).

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#84
post #59

Earlier quoted context omitted.

If they were universally hated it would be easy to outlaw them through democratic means. Yet bring this up to the average person and they'll quickly find 500 reasons why it shouldn't be done. The only reasonable conclusion (sad as it may be) is most people don't actually hate ads.

Everybody hates daylight savings time but we still have it. 54% of people are creeped out by targeted ads, 79% of mobile and 73% of desktop users are "frustrated" by the current ad load, and 70% of customers across the board find digital advertising "annoying and unpleasant". (I have a self-held theory that roughly 30% of people are... interesting to say the least.)

I hate time change but I love daylight savings time.

I'll put up with the switch if that's the only way to get DST.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#85

are Meta's ad conversions that good as people say it is? anytime this comes up its always advertising on X is the worst and Meta is the best but is this backed up by real data? it makes sense why X is the worst performing but mystery as to what makes Meta so special.

I have spent over $100k of my own money running ads on Meta, over $10k on Linkedin, and also significant amounts on Google (GDN/Youtube/keyword search) and X/Twitter. My experience: For most ad campaign types, YES, Meta works far better than any alternative. In my view, this is because its underlying machine-learning algorithms are better. Not the generative AI mentioned in the article, but the core ML-based learning…

Thank you wow what a refreshing take. I've also the same about X, it echos my personal experience in that, I can't recall a single time I clicked on an ad intentionally or paid more than a second. They don't even register for me which is a contrast to Youtube/Instagram where I do pay more attention.

Is it possible to start small with Meta and then ramp up? Any principles to adhere to increase probability of success?

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#86

I apologize for the somewhat low-effort comment but across the board Meta is the single most malicious tech company I can think of I'm no fan of Google but at least Google didn't use your 2FA for ads https://news.ycombinator.com/item?id=16378888 , or for example you can actually contact people via gmail https://news.ycombinator.com/item?id=4151433 It's why a CEO being on record as saying "dumb fucks" matters, joking…

For what it’s worth, I unequivocally agree with you. But if you spent any time with the older generation over the holiday break, it’s immediately obvious why it makes no difference. They sit there and scroll Facebook and Instagram advertising slop for multiple hours literally every single day . Facebook will keep hoovering up cash until at least that generation dies off (and possibly the one after that too).

Oh sure but a) people don't realize the scandals or magnitude of them and b) they literally captured every network effect

Myspace was a hot mess but they got everyone that was there at the start of the internet where if I'm on it, you join, because you're on it Alice joins and Bob then follows

Facebook has rigged the game by forcing everyone there using very underhanded tactics and the internet is still young so they're able to succeed in doing so

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#87
post #79

Earlier quoted context omitted.

Having experience inside Metas culture, it is extremely metrics driven, sometimes without regard to side effects of optimizing a primary goal. So if someone was measuring their job performance on optimizing site-links then it’s very likely this could be happening.

A lot of people are also assuming intentional malice here when incompetence/lack-of-care is the main issue. If people saw how things are done at Meta, you wouldn’t be surprised. A lot of the stuff is functionally broken due to a lack of care from the top level. Your VPs and above just do not give a shit about quality whatsoever. This thing fucking prints money like crazy. Also, preventing loss of revenue and/or custo…

Lack of care is malice, though. Hanlon's razor only applies if they would aspire to do better but lack the awareness/capability, not if they'd happily accept the tradeoff.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#88
post #62
post #53

Earlier quoted context omitted.

One of the enshittification patterns: Abuse the middleman formerly applied just one side eventually gets applied to the other as well.

Used to be that only the consumer was exploited this way. Manually turn off notifications and permissions in an app, only to have them turned back on after an app update. This is why I block app updates across the board. My bank app will tell me when i need to update to continue using it, and that's good enough for me. Most app updates tend to make the experience worse these days.

It’s the third stage in the process. First the platform is good to users. Then it’s bad to users but good to business customers. Third, and finally, it’s bad to both users and business customers. Now it’s only the shareholders that are winning.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#89

Earlier quoted context omitted.

I have spent over $100k of my own money running ads on Meta, over $10k on Linkedin, and also significant amounts on Google (GDN/Youtube/keyword search) and X/Twitter. My experience: For most ad campaign types, YES, Meta works far better than any alternative. In my view, this is because its underlying machine-learning algorithms are better. Not the generative AI mentioned in the article, but the core ML-based learning…

Thank you wow what a refreshing take. I've also the same about X, it echos my personal experience in that, I can't recall a single time I clicked on an ad intentionally or paid more than a second. They don't even register for me which is a contrast to Youtube/Instagram where I do pay more attention. Is it possible to start small with Meta and then ramp up? Any principles to adhere to increase probability of success?

> Is it possible to start small with Meta and then ramp up?

It depends. What kind of offer are you selling?

Generally the learning curve is massive, long, stressful and expensive. I lost tens of thousands of dollars before I could consistently make ads which were profitable.

It's not like learning coding. Imagine if every time you saw a stack trace, $250 was deducted from your bank account. Learning media buying is kind of like that.

Another path is to get hired by an ad agency. They will train you and give you a budget to manage; if you lose that budget, the worst that can happen is they'll fire you (rather than losing all your stuff).

But that would be a switch in career path, which I do not think you are asking about.

Re: Meta's ads tools started switching out top-performing ads with AI-generated ones

#90

Earlier quoted context omitted.

Thank you wow what a refreshing take. I've also the same about X, it echos my personal experience in that, I can't recall a single time I clicked on an ad intentionally or paid more than a second. They don't even register for me which is a contrast to Youtube/Instagram where I do pay more attention. Is it possible to start small with Meta and then ramp up? Any principles to adhere to increase probability of success?

> Is it possible to start small with Meta and then ramp up? It depends. What kind of offer are you selling? Generally the learning curve is massive, long, stressful and expensive. I lost tens of thousands of dollars before I could consistently make ads which were profitable. It's not like learning coding. Imagine if every time you saw a stack trace, $250 was deducted from your bank account. Learning media buying is k…

just a mobile app i been working on figured i might try my luck with meta

what is the source for that uphill curve is that because its not clear what your user wants or optimizing ad copies ?

im definitely not looking to spend thousands of dollars, figured starting out small hmmm

getting hired by ad agency seems interesting reminds me of trading desks a bit

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