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The Walt Disney Company and OpenAI Partner on Sora

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Re: The Walt Disney Company and OpenAI Partner on Sora

#81

Disney shareholders, feel free to make images of Iger, Mickey, and Br'er Rabbit lighting piles on money on fire.

I'm not a shareholder but buying equity in OpenAI seems to be a much better deal (for Disney) than making OpenAI just pay royalties, no? Seems like everyone wins, unless you think OpenAI will never amount to anything and it's all a bubble.

Re: The Walt Disney Company and OpenAI Partner on Sora

#82
post #39

Earlier quoted context omitted.

The Marvel slop that the human creators have been putting out hasn't inspired much confidence in wetware either

Exactly - Disney sees this as a cheaper way to produce the same slop.

Probably worse slop, but now no human will be paid. What a marvelous future we've invented for ourselves.

Re: The Walt Disney Company and OpenAI Partner on Sora

#83
post #35

This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney…

This might end well for Disney. This provides a different marketing angle to bring in younger people to Disney. The filters will block a lot of the sexual violence content. The original cartoons are deemed racist by some so this won't open a door already opened. But it is another circular investment to throw on the AI bubble pile.

Is it circular, though? Is an AI company giving Disney $1B?

Re: The Walt Disney Company and OpenAI Partner on Sora

#84

This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney…

I guess it will depend on how good their security is, because I'm assuming Disney is entering this deal with hard guidelines on what will be allowed.

This.

Don't believe for a second that Sora will allow you to make racist content with Disney characters.

That said, there are a lot of other models out there that care about neither licensing nor alignment. So those will allow you to make racist content. Then you can do whatever you like with that generated content.

A lot of IP owners will learn that there is more than one way to skin a cat. It's easier than people think to turn children's characters, like say, Hermoine, into a raging racist. And there's very little technically speaking that they can do to stop it.

But yes, on OpenAI specific properties, they can definitely stop it dead in its tracks. They can even get better at stopping it over time. In fact, the more users try to generate it, the better the system will get at stopping it.

Re: The Walt Disney Company and OpenAI Partner on Sora

#85
post #14

AI has driven the corporate suites of these companies insane. > As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity. I don't know what kind of hypnosis tricks Sam Altman pulls on these people but the fact that Disney is giving money to OpenAI as part of a deal to give over the rights to its characters is absolutely baffling. OpenAI an…

> but they're absolutely going to be commoditized I've been thinking the same since GPT3 too, and since ChatGPT, and since Claude and... But here I am, still paying for ChatGPT Pro because it's literally has the best model you can get access to for a fixed price each month, and none of the others so far come close. I still use Anthropic's and Google's models to compare/validate against, because I assumed at one point…

And how much are you paying? I pay $20 a month, but I doubt OpenAI makes money on me; they probably lose a lot.

Re: The Walt Disney Company and OpenAI Partner on Sora

#86

The collapse in production costs from AI video is going to change the volume and quality of what gets made. We’re headed for a world where studios and small teams alike can produce work that would have required a Game of Thrones budget not long ago. The pipeline for high end series and films is about to get a lot bigger, and the pace of experimentation is going to jump

We are heading towards a world where during the moment a company wins a bid to serve you an ad and it actually serves you an ad it generates a custom ad made just for you that will have video, etc. that is most likely to get you to engage in whatever the ad is attempting you to engage in.

Re: The Walt Disney Company and OpenAI Partner on Sora

#88
I wonder if this will weaken Disney's suit against Midjourney.

A tenant of seeking damages in a copyright complaint is the loss of control over how the intellectual property is used, and the potential damage done to the intellectual property by those who are not the rights holder. However this agreement demonstrates that they're not only willing to give up control (and allow content to be created without their vetting), but that they'd even financially contribute the acceleration of such through a very large initial investment with a carve out to contribute even more down the road.

I was aiming to write a counterpoint here, but so far many are quickly debunked by Disney being the company that is the financial backer of the agreement.

Re: The Walt Disney Company and OpenAI Partner on Sora

#89

This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney…

Disney is not the same company it was 20 years ago. 2025 Disney encourages children to gamble and gives Pat McAfee significant visibility.

Disney is the same company as it was 20 years ago. In fact, it's the same company as it was 100 years ago. They only care about profit. They do just enough brand management to preserve the profit motive.

Re: The Walt Disney Company and OpenAI Partner on Sora

#90

Disney shareholders, feel free to make images of Iger, Mickey, and Br'er Rabbit lighting piles on money on fire.

Not a shareholder, but on first try, it won't do it because it recognizes Iger's name. And clearly the deal is fresh because it balked at Mickey Mouse too. But it has no trouble with just, "mouse": https://sora.chatgpt.com/p/s_693ae0d25bbc819188f6758fce3f90c...
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