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Web Design is 95% Typography

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Re: Web Design is 95% Typography

#82
post #69

Earlier quoted context omitted.

On the opposite end of this, no amount of organizing for the impending content by creating fake but ideal character counts (something I've done on nearly every site I've worked on) has led to those constraints actually being followed by the internal staff or external clients I've worked with. This is easily one of the biggest after-the-fact issues/time consumers I deal with in dev because often times, the content isn…

With all due respect, neither the designer, nor the client knows what the right copy and the right layout is. A/B testing does. The layout will be changed to accomodate the best conversion of customers to cash. Anything else is under-selling your client.

This is in situations where there isn't the time nor the budget for A/B and it's one person's word against another, which is a much more likely scenario for any website plucked at random.

Re: Web Design is 95% Typography

#83
What exactly makes Khoi Vinh's website[1] notable? Not trying to be negative; I'm genuinely curious. I wouldn't have given it a second thought if I came across it in the wild. To my (untrained) eye, it's typography consists of a single font that is almost always too small to be readable.

[1] http://www.subtraction.com/

Re: Web Design is 95% Typography

#84

What exactly makes Khoi Vinh's website[1] notable? Not trying to be negative; I'm genuinely curious. I wouldn't have given it a second thought if I came across it in the wild. To my (untrained) eye, it's typography consists of a single font that is almost always too small to be readable. [1] http://www.subtraction.com/

6 years ago or so, when I first came across his website, it appeared as a revelation. His use of typography was very advanced at the time. I agree it looks rather ordinary and a tad busy compared to today's standard.

Re: Web Design is 95% Typography

#85
post #82

Earlier quoted context omitted.

With all due respect, neither the designer, nor the client knows what the right copy and the right layout is. A/B testing does. The layout will be changed to accomodate the best conversion of customers to cash. Anything else is under-selling your client.

This is in situations where there isn't the time nor the budget for A/B and it's one person's word against another, which is a much more likely scenario for any website plucked at random.

If it's a website that makes money there is time and budget for a/b testing

if it does not make money how is there budget for professional designer and copywriters? Edit It's late, that post is more aggressive than I meant it to be and so, I apologise for snapping at you, I would like to suggest you have a look at @patio11's blog Kalzumeus if you want to be bludgeoned with AB test positivity, and bid you goodnight

But seriously, AB test your designs - in fact I might suggest that designers who offer a design-and-test service would make more cash and more leverage in negotiations than not

now there is an interesting counter to 99designs

Re: Web Design is 95% Typography

#86
post #82

Earlier quoted context omitted.

This is in situations where there isn't the time nor the budget for A/B and it's one person's word against another, which is a much more likely scenario for any website plucked at random.

If it's a website that makes money there is time and budget for a/b testing if it does not make money how is there budget for professional designer and copywriters? Edit It's late, that post is more aggressive than I meant it to be and so, I apologise for snapping at you, I would like to suggest you have a look at @patio11's blog Kalzumeus if you want to be bludgeoned with AB test positivity, and bid you goodnight Bu…

I don't know where our disconnect is here, sorry. I'm not saying anything remotely negative about A/B. I'm saying that despite business owners understanding the potential, other things get in the way (other projects, time constraints, etc). For many people, their website isn't their primary means of revenue and their designers' and copywriters' time is best spent on the part of the business where shareholders have proven results of their effectiveness and value-add.

Re: Web Design is 95% Typography

#87
post #57
post #34

Earlier quoted context omitted.

That's absolutely true, but hand on heart, how many Web Designers/Developers here really have a say on when they receive content? The chance to build a design around the content would be a fine thing for many of us.

I've repeatedly had the pleasure of receiving content on the very day of the launch. And yes, it often involves tweaking the stylesheet, or something similar.

That's a common occurrence for myself and many of the designers I work with. Regarding content, we are at the client's mercy, and unfortunately I find their sense of urgency is often nearly non-existent.
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