Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Google is illegally monopolizing online advertising tech, judge rules

nytimes.com

Post reply on HN
Print view View original

81–90 of 510 posts

Re: Google is illegally monopolizing online advertising tech, judge rules

#81

Post by georgemcbay »

paxys wrote: post #48

So happy to see big tech's "kiss Trump's ass and hope all the legal troubles go away" strategy failing spectacularly.

> So happy to see big tech's "kiss Trump's ass and hope all the legal troubles go away" strategy failing spectacularly.

From a purely idealistic view, I'm disappointed in how many people and organizations have "obeyed in advance" to try to curry favor with Trump.

But idealism aside, its also just weird to me how oblivious they all are to the fact that historically it ends badly because it will always be an entirely one-sided and fully transactional relationship where absolute loyalty is demanded of them but zero loyalty is returned to them. And they will be thrown under the bus as soon as it is expedient.

Its almost comical how badly being a Trump ally has worked out for so many people (eg. Rudy Giuliani, Mike Lindell, Sidney Powell, etc)

Re: Google is illegally monopolizing online advertising tech, judge rules

#82

Post by _mlbt »

whoknowsidont wrote: post #33
lupka wrote: post #9

Happy to see this and hopefully there are some changes. Right now I'm dealing with a crazy Adsense issue and there is no recourse, no customer support and no alternative.

There is no shortage of other ad platforms. Breaking up Google isn't going to solve your specific issue lol

What other ad platforms do you recommend for monetizing mobile apps?

Any that you’ve had good luck with? My research on this has come up with no good options for non-game apps.

Re: Google is illegally monopolizing online advertising tech, judge rules

#83

Post by whoknowsidont »

azemetre wrote: post #65
whoknowsidont wrote: post #33

Earlier quoted context omitted.

There is no shortage of other ad platforms. Breaking up Google isn't going to solve your specific issue lol

No but it would stop a single company from accumulating so much power. How you can argue such things are democratic are beyond me. There is nothing democratic about trillion dollar corporations that can ruin your business for refusing to play their game.

How can Google ruin your business?

Re: Google is illegally monopolizing online advertising tech, judge rules

#84

Post by rtkwe »

Analemma_ wrote: post #15
xhkkffbf wrote: post #8

Google really should start floating some plans for splitting itself up. Things worked out pretty well when Ma Bell was split up. Some people thought it would all fail, but the companies have done a good job competing and cooperating at the right times. If Google comes up with the plans, it's better than some antagonist.

> Things worked out pretty well when Ma Bell was split up In what way? They all just re-consolidated back into monopolies. I have one choice of telecom provider in my location: if I don’t like Xfinity, I get to eat shit. At least Ma Bell had to get the government’s permission to raise prices; frankly, I’d prefer having that back.

Xfinity is Comcast which I don't think has much connection to the Baby Bells or their reconsolidation. Unfortunately the the cost of running cable to the broad US suburbs is a pretty big natural barrier to competition.

https://i.redd.it/7v0zi94tms181.jpg

Re: Google is illegally monopolizing online advertising tech, judge rules

#85

Post by pydry »

megaman821 wrote: post #38

I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7 . Parts of this can definately be broken up without destroying Google.

The question is more "would you expect google to reoffend given the chance again?"

Not "is it strictly necessary for them to be broken up to prevent them from reoffending"?

100% I would expect them to reoffend. No question whatsoever.

Re: Google is illegally monopolizing online advertising tech, judge rules

#86

Post by lupka »

robertlagrant wrote: post #46
lupka wrote: post #9

Happy to see this and hopefully there are some changes. Right now I'm dealing with a crazy Adsense issue and there is no recourse, no customer support and no alternative.

Just switch away from Adsense.

Do you have a recommendation of an alternative that I can switch to easily and on short notice? The site I'm having trouble with gets 95% of its traffic for the year this week so I'm scrambling.

Re: Google is illegally monopolizing online advertising tech, judge rules

#87

Post by Henchman21 »

whoknowsidont wrote: post #83
azemetre wrote: post #65

Earlier quoted context omitted.

No but it would stop a single company from accumulating so much power. How you can argue such things are democratic are beyond me. There is nothing democratic about trillion dollar corporations that can ruin your business for refusing to play their game.

How can Google ruin your business?

By refusing to send you traffic that you rely upon for revenue? For reasons that likely wouldn’t even come to light in a lawsuit?

Re: Google is illegally monopolizing online advertising tech, judge rules

#88

Post by shostack »

megaman821 wrote: post #38

I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7 . Parts of this can definately be broken up without destroying Google.

There's a lot of unknowns at this point, but here's an industry piece for a more informed perspective on it.

https://www.adexchanger.com/platforms/google-is-found-guilty...

Re: Google is illegally monopolizing online advertising tech, judge rules

#89

Post by rom16384 »

_mlbt wrote: post #82
whoknowsidont wrote: post #33

Earlier quoted context omitted.

There is no shortage of other ad platforms. Breaking up Google isn't going to solve your specific issue lol

What other ad platforms do you recommend for monetizing mobile apps? Any that you’ve had good luck with? My research on this has come up with no good options for non-game apps.

You could try AppLovin MAX, even if it's best for games.

Re: Google is illegally monopolizing online advertising tech, judge rules

#90

Post by afavour »

whoknowsidont wrote: post #83
azemetre wrote: post #65

Earlier quoted context omitted.

No but it would stop a single company from accumulating so much power. How you can argue such things are democratic are beyond me. There is nothing democratic about trillion dollar corporations that can ruin your business for refusing to play their game.

How can Google ruin your business?

I've seen countless examples, e.g. a business that depends on online advertising gets its account suspended for incorrect reasons and there is literally no-one to reach at Google to get unsuspended.
Post reply on HN