After the whole IPv6 story, I'm surprised the author ignores the political dimension of designing a new protocol. As Mitch Kapor said "Architecture is Politics". It's not just about what solution is best from a technological perspective, it's about what we want our future to look like. The internet has become way more important than back when these protocols first became standard, and every time a protocol or standar…
The problem is that cookies are in you computer, they should be ephemeral (you can do it, but is not standard).
But then, yes, Facebook and Google and even Governments will try to know everything about you.