Interesting! I made my own guide a while back for my friends, with great success.
1a) Make a "brand" with your middle name
Google your first and last name. If you’re like most people on earth, you’re one of many with your particular combination. So how can you rank higher?
Never fight a battle you don’t have to. Pick a middle name, real or imaginary. Google your new full name.
Example: My name is Kevin Barry. The Google result is completely owned by Wikipedia and other impossible to compete against sites.
My full name is Kevin William Lord Barry. I think Lord sounds cool, so I’ll make Kevin Lord Barry my “official” online name. It’s much easier to rank for and even helps with personal branding.
1b) Consistency!
Put your new name on top of your resume for consistency.
2) Edit/Create Your Facebook
Take your new name. If your Facebook looks professional, change your Facebook name to your new name. If not, make sure your Facebook doesn’t use your new full name.
3) Edit/Create Your LinkedIn
Take five minutes to create a LinkedIn account with your new name. Put all of your resume information on it neatly. LinkedIn will rank well for your new name, and you can brag as much as you want on it without looking pompous.
4) Make Yourself Look Good on Amazon
Make an account on Amazon, using your new branded name. Pick a couple of books in your industry with good ratings. Read the summaries (read the book, preferably, but I won’t judge if you don’t). Leave a review of the books that makes you look good: show that you know industry terms, talk about your experience, etc.
Each review you leave will go to your Google front page and make you look smarter. This only works if you know enough about your industry to sound smart, of course. You can also do this for textbooks, or fiction that you like if you want to sound interesting.
5) Make Accounts on Web 2.0 Websites
Take five minutes to make an account on sites that allow descriptive profiles with your full name Quora, Yahoo Answers, DisQus, Meetup, or anywhere else you want. Feel free to participate in these communities to help even more, although it’s not necessary.
6) Strut Your Stuff!
Here’s where you can have fun and really seem impressive. Go to Weebly.com and make a free website, called “yourfullname.weebly.com”. Set the page title to “Your Full Name Online” and the page description to “Your Full Name’s Online Website”. Write a paragraph about yourself on one page, and a page with links to your linkedin, Facebook, or anywhere else you want to show people. Go nuts and add anything else you want that might make you seem interesting.
Voila!