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What should a logo for NeXT look like? (1986)

paulrand.design

81–90 of 115 posts

Re: What should a logo for NeXT look like? (1986)

#81

I might be in the minority, but the NeXT logo never looked good to me - there's something off with projection of the cube.

The colors are ugly, there are too many of them, and the font is too thin so the letters don’t contrast enough with the background. It makes the whole thing look dingy and poorly lit. I think it’s instructive that nothing Apple did after Steve returned looks anything like this logo.

Re: What should a logo for NeXT look like? (1986)

#82

I might be in the minority, but the NeXT logo never looked good to me - there's something off with projection of the cube.

It's fugly and orientation is messed up; the weird angle is OCD-triggering. They should just have taken the square with the "NEXT" letters, rotated it so that it's straight. Would be a lot better.

Re: What should a logo for NeXT look like? (1986)

#83
I feel like the only one who hated the NeXT logo, the colors, and further the whole design aesthetic of the OS and the concept of the Dock.

I guess it's better than its contemporary Windows 3 but Windows 95's start menu and taskbar seem far superior to me and I still prefer them to today's macOS Dock and top menu.

Re: What should a logo for NeXT look like? (1986)

#84

I might be in the minority, but the NeXT logo never looked good to me - there's something off with projection of the cube.

You’re not. To me the Next logo is primitive and void of creativity. The GameCube logo easily surpasses it in every category. Additional points go to the animation of the GameCube logo.

https://m.youtube.com/watch?v=ksZh-FHuKpk

Re: What should a logo for NeXT look like? (1986)

#86
post #73

Earlier quoted context omitted.

This seems to reflect the trendy philosophy of the strongman, the business equivalent of the authoritarian dictator in government (and it merges into an oligarch - a strongman businessperson with political power). Another possibly word for it seems to be the philosophy of megalomania: Their problem-solving and deep philosophical thinking yields the most basic, self-serving, egocentric outcome: More power, money, and…

> What I don't understand is how followers of this philosophy overlook the obvious, basic, overwhelming flaw. How do you overlook that? Followers of sama? Simple: in it for the money. The only tangible philosophy that sticks ends up being greed combined with lying through the teeth.

I don't know that it's sama, fwiw.

Re: What should a logo for NeXT look like? (1986)

#87
post #15

I loved—and still love—this logo. Maybe it's because we have a gazillion startups and companies now, so every single logo looks the same to me. These old logos have spirit and personality.

same. It has confidence. I can't think of any recent modern brand that has the confidence to use those multiple basic colors in its logo.

Love to see it.

Re: What should a logo for NeXT look like? (1986)

#88

I might be in the minority, but the NeXT logo never looked good to me - there's something off with projection of the cube.

It's fugly and orientation is messed up; the weird angle is OCD-triggering. They should just have taken the square with the "NEXT" letters, rotated it so that it's straight. Would be a lot better.

the goal of a logo is to be memorable, not just "look good"

Re: What should a logo for NeXT look like? (1986)

#89
post #55

I miss my NeXTs so much. I really need to get another one. Love the UX/UI design and styling. The cases. The logo. Everything.

You can get a black MacBook and slap a NeXT logo sticker on it. It's more or less the same thing. Current macOS is a direct descendant of NEXTSTEP.

Re: What should a logo for NeXT look like? (1986)

#90
post #42

The logo got a second lease of life after NeXT was acquired by Apple. A bit of British political trivia: Dominic Cummings, the campaign director of the Vote Leave organisation in the 2016 Brexit referendum, nicked the NeXT logo and made a few tweaks for Vote Leave : > The logo was stolen from Steve Jobs. We couldn’t afford to hire a top agency and they wouldn’t have worked with us anyway. So I thought about Jobs’ adv…

For other reasons, I had come cross Cummings substack a couple of weeks ago - highly instructive, no wonder he was ejected from UK gov circles ...

    I explored the law. Cutting a long story short I figured out a way in which one could (legally) hire someone to pop around to Gould’s house in the middle of the night and go through his bins the night before bin day. For roughly a year I read many documents from the Blair inner circle including notes from Blair. Many of them were market research about the euro. I saw Gould writing memos for Blair who would try out ideas (remember ‘the bridge between Europe and America’?) then Gould tested the results. I tried to counter these moves but, obviously, without being able to tell people that my ‘hunches’ about what Blair was up to were not hunches. For a few thousand quid a month I had a window into the Government’s secret plans.
It's fascinating.
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