Recently I discovered that many coffee shops, maybe half in my sampling of a couple dozen in different cities, are selling cold coffee (brewed hot, then refrigerated) under the name cold brew, and even the ones that actually cold-brew them seem to be under the impression that it needs to be served cold. I was laughed at in one hipster joint for asking for a steamed or warmed cold-brew, and another one initially refus…
I find that heating cold brew reintroduces some of the flavor of hot brewed coffee, though I've never been able to pinpoint a mechanism for it.
The same things happens with beer. Many traditional and craft beer styles are intended to be served at a higher temperature than what it will be right out of the refrigerator, and you really do get more (and, to my palate, better) flavor out of them if you let the bottle warm up on the counter for a while before you open it.