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How Condé Nast bought and destroyed Pitchfork

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Re: How Condé Nast bought and destroyed Pitchfork

#81

This reminds me of Google under Marissa Mayer buying Zagat. Remember them? Big company buys small company, dismembers it into little pieces controlled by managers who weren't fans of the acquisition and don't respect it -- it's an old story. The founder of the acquiree quits in frustration, etc. etc.

Vindigo with Zagat was peak mobile internet. It's been downhill since 2002.

I'm not getting the connection. This says Zingy, not Zagat.

https://www.crunchbase.com/organization/vindigo-inc

Re: How Condé Nast bought and destroyed Pitchfork

#82
post #10

Condé Nast might have helped run it into the ground but the unrecoverable dive started a long time ago. Pitchfork's content slowly turned into something more like a parody of pretentious music criticism. Paragraph after paragraph of drivel with seemingly no relation to the music. More like someone's journal entry repurposed as an album review. Maybe because they realized how stale their content had become they seemed…

Conde Nast acquisition is literally what made Pitchfork shift into Hip Hop and Pop music abandoning their indie rock roots.

Re: How Condé Nast bought and destroyed Pitchfork

#83

Condé Nast is where awesome goes to die.

Much to my surprise, they have managed to avoid killing Reddit so far. (Well, technically Reddit is owned by Conde's parent Advance, not Conde itself.)

They have tried really hard, have made it a completely different site than what they bought and driven out the original base.

Re: How Condé Nast bought and destroyed Pitchfork

#86

Earlier quoted context omitted.

The Zagat acquisition was not driven by Marissa, but another exec at Google Travel. When he was turfed out, that signaled the end for Zagat as well.

Even Wikipedia knows you're wrong. Not to mention: I was there when she stood up and told us how she'd made the acquisition. I don't know who your information comes from, but stop listening to them.

Just because Marissa took the credit doesn't mean it was her idea.

Re: How Condé Nast bought and destroyed Pitchfork

#87
Some will say this is a casualty of the overall shift in how music tastes are made and spread, I disagree, Pitchfork always had an eclectic mix of music it reviewed. I didn’t like a lot of it, hated a chunk of it but loved some of it and it felt like you could discover incredible music that wouldn’t break through without pitchforks platform, alongside mainstream pop that was actually sonically worthwhile.

I’ll miss this site. If anyone has any YT channels or other similar music sites, I’d love some recommendations

Re: How Condé Nast bought and destroyed Pitchfork

#88

Earlier quoted context omitted.

Even Wikipedia knows you're wrong. Not to mention: I was there when she stood up and told us how she'd made the acquisition. I don't know who your information comes from, but stop listening to them.

Just because Marissa took the credit doesn't mean it was her idea.

since you seem to have some inside information that Wikipedia and all of us at Google were not privy to: who is the source?

Re: How Condé Nast bought and destroyed Pitchfork

#89
post #47

Earlier quoted context omitted.

To me, a good review clearly explains why . If Cheer2171 gives Casablanca a 2/5... okay? But if it gets a 2/5 and an explanation that you thought the cinematography was hacky and the drama overwrought... that's cool. I might like the cinematography and over-dramatic dialog! 110% agreed that too many reviews/critiques these days are milquetoast. Have an opinion that the reviwer is passionate about! And argue it fully…

I still think you might be missing the point of Pitchfork. Pitchfork is more about the cultural conversation around media than the content of that media. Take their 1.9 review of Tool's Lateralus [1], which was very positively reviewed at the time by most people who liked metal and prog rock, and has since become one of the most influential metal/prog albums. Most reviews of the album went something like: "If you don…

It’s maybe worth mentioning that there have been many phases of Pitchfork over the years. That review would never be published today - the Pitchfork that wrote that review is already quite different from the scrappy 1997 Pitchfork (which probably had more in common with that 16 year old), and it’s miles removed from late-aughts/early 2010s Pitchfork (“peak Pitchfork”, perhaps, in terms of cultural clout), which was less snarky, more thoughtful, a little duller maybe…which itself is several steps away from the Pitchfork of today. Over the years the vibe has gone from “Chicago record store geek” to “Williamsburg hipster” to “Park Slope dad” to “underpaid TA in a first-year seminar on critical theory”, although the transition has always been gradual and vestiges of the past often remain.

Re: How Condé Nast bought and destroyed Pitchfork

#90
post #47

Earlier quoted context omitted.

To me, a good review clearly explains why . If Cheer2171 gives Casablanca a 2/5... okay? But if it gets a 2/5 and an explanation that you thought the cinematography was hacky and the drama overwrought... that's cool. I might like the cinematography and over-dramatic dialog! 110% agreed that too many reviews/critiques these days are milquetoast. Have an opinion that the reviwer is passionate about! And argue it fully…

I still think you might be missing the point of Pitchfork. Pitchfork is more about the cultural conversation around media than the content of that media. Take their 1.9 review of Tool's Lateralus [1], which was very positively reviewed at the time by most people who liked metal and prog rock, and has since become one of the most influential metal/prog albums. Most reviews of the album went something like: "If you don…

> Most reviews of the album went something like: "If you don't like metal and prog rock, then you probably will hate this album, because it is a tour de force of these relatively unpopular genres. If you like metal and prog rock, then you probably will love it." Because that's pretty much all a reader needs to know.

...

> The point of the review is that if you're a fan of metal, Tool's Lateralus is a 10.0. If you don't like metal, which most people don't like, it is a 0.0. What other commentary about the music do we actually need? So they decided to use it as an opportunity to criticize the fans. It got a ton of attention and sparked a whole wave of meta-criticism about metal and if it is or isn't appropriate to criticize an artist for their fans, which is an eternal question in criticism that we are still having today.

So Pitchfork's review conveys the same thing as other reviews, but in a more obtuse way, and this makes it better?

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