81–90 of 159 posts
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The upper limit is still zero.
No. Most customers will tolerate quote a lot of this form of advertising just like other forms. Enough to make it profitable to spend significant effort on it.
I'd rather not use a service than to get adds. The day YouTube stops me from using an adblocker I'm going to have a lot of free time on my hands!
1) we limit promotional notifications to one per user per day. All campaigns that target a given user are ranked based on expected monetization or engagement. This involves a large batch scoring job that runs overnight
2) we also limit promotional messages to one every x days, where x is personalized to the user. The more you open/click, the more you get and vice versa. employees sometimes complain about the amount of email they receive - it’s because they are naturally power users, opening everything.
On top of that, we’ve built levers to temporarily boost revenue by targeting a given opt out rate. Say our baseline is 1%, we may be ok with temporarily having a 1.2% rate to get $x more revenue. This involves an opt out prediction model as well.
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Seems like that would be a cheap way to destroy a competitor. Pay a bunch of people on some sketchy freelancer site to install the app, do whatever easily trigger notications.. and then report every single one. Sort of a spin in the concept that it’s much easier to create bullshit than debunk it.
Why is this argument always used against any kind of improvement beneficial for the end user? Let's at least try to improve things before giving up.
Marketer here. I’ll add how my company does it (10m+ list size) 1) we limit promotional notifications to one per user per day. All campaigns that target a given user are ranked based on expected monetization or engagement. This involves a large batch scoring job that runs overnight 2) we also limit promotional messages to one every x days, where x is personalized to the user. The more you open/click, the more you get…
That's insanity. Do you really change your prices so often that you have to get that information to users every day?
Marketing push notifications are absolutely the worst part of spam because you HAVE to interact with them.
Something I wish Apple and Google would support is notifications that are only delivered if you’ve opened the app during the last 2 hours. Taxi and food delivery services for example have a reasonable usecase for push notifications, but only around the time when I’ve opened the apps. I think adding such dials to the operating system could help align the user interest of not being spammed with the engagement metrics u…
Android gets a lot of shit for a lot of things but the notification is top-notch ... on iOS it seems like an afterthought (e.g. how long it took for iOS to get web push).
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Why is this argument always used against any kind of improvement beneficial for the end user? Let's at least try to improve things before giving up.
so many examples of this type of anti-competitive strategy already being used. why implement something with known deficiencies?
Or you could think just as hard about blocking it as you do about circumventing it, like in the case of this scenario, add weight to users. Obviously newly installed app users who are rating badly is a sign of something fishy, weigh their ratings a LOT lower than someone who has say many hours of usage in the app.
I'd much rather the OS have a "report spam" button on notifications, and if more than 5% of app users report spam then the whole app gets all notifications blocked by default. Both Apple and Google have strong controls on the apps identity, so it won't be like email spam where the sender can just send from a new email address to get around the filter.
Both operating systems already require opt in (at the system level) for applications to be able to send notifications. I think Android enforces this even for apps targeting older API levels, except you just get prompted for the permission when you open the app.
I should be able to opt out of Amazon's marketing push notifications without ALSO opting out of getting delivery alerts.
Marketer here. I’ll add how my company does it (10m+ list size) 1) we limit promotional notifications to one per user per day. All campaigns that target a given user are ranked based on expected monetization or engagement. This involves a large batch scoring job that runs overnight 2) we also limit promotional messages to one every x days, where x is personalized to the user. The more you open/click, the more you get…
> we limit promotional notifications to one per user per day That's insanity. Do you really change your prices so often that you have to get that information to users every day? Marketing push notifications are absolutely the worst part of spam because you HAVE to interact with them.
I might be in the minority group. But any app that sends me a push notification that I haven't specifically opted in for is going to have all notification privilege removed right away. A lot of the time it's actually a reminder for me to uninstall the app.
Maybe not so overzealous though. I'll let a few through because I know it CAN be abused but some don't abuse it so badly. A marketing notification here and there is fine, but a few of them send me multiple DAILY. Those get muted and then the next time an app causes me to go to my notification settings, I notice the previously muted one and I determine "Have I used this meaningfully lately?" if not, after muting the current notifications app, I go an uninstall the previous ones.
I'd much rather the OS have a "report spam" button on notifications, and if more than 5% of app users report spam then the whole app gets all notifications blocked by default. Both Apple and Google have strong controls on the apps identity, so it won't be like email spam where the sender can just send from a new email address to get around the filter.
Neither platform owner is interested in solving this problem, they both abuse notifications for spam themselves