Earlier quoted context omitted.
> "getting crushed by a wave of very low cost Chinese competitors" That's an odd way of spelling "maintaining a stable market share in the face of Chinese competition". Going forward, IoT security is going to be an increasingly important factor for new designs. The EU is quite serious about combating security problems with IoT devices. And security is something that the new products coming out of Nordic is very serio…
Isn't TrustZone inherently evil, though? Isn't its main use to let the megacorps trust that your device won't do what you want and will keep secrets from you?
If you start building your own hardware and/or buy devices with unlocked bootloaders, you can load whatever you want in EL3 to play with TZ. This isn't a problem with TZ.