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Apple’s keynote event shot on iPhone and edited on Mac

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Re: Apple’s keynote event shot on iPhone and edited on Mac

#81

Post by hnburnsy »

lbourdages wrote: post #69
MarkusWandel wrote: post #61

Genuine question, since I'm not part of the Apple ecosystem and my smartphones tend to be from the low end of the range. Even my humble one takes great pictures and video, but the touch-screen UI is really limiting. Whereas professional movie camera work has smooth pan/zoom work that, at least until now, was done with appropriate controls. Do professionals using a slab phone have external pan/tilt/zoom/focus rigs tha…

If you watch the video, you can see that they have a big rig with like a gimbal and external controllers and screens. So it's not "just an iPhone" but it's also not a $50k+ pro camera body.

How do the external controllers interface with the third party camera app? How.much do these controllers cost?

Re: Apple’s keynote event shot on iPhone and edited on Mac

#82

Post by crazygringo »

SirMaster wrote: post #75

I don't think many people were really wondering if this sort of thing "could" be done. IMO that's not the important question. The question is, did the people who filmed and created the video with the iPhone hardware actually enjoy this process / workflow? Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Compared to some alternative they could have used. Is there act…

> Is there actually a compelling reason to use an iPhone for this type of work over the various alternatives?

For major studios? Of course not.

For tiny-budget indie films, student films, YouTube comedy webseries, and the like? Hugely.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#83

Post by owenpalmer »

SirMaster wrote: post #75

I don't think many people were really wondering if this sort of thing "could" be done. IMO that's not the important question. The question is, did the people who filmed and created the video with the iPhone hardware actually enjoy this process / workflow? Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Compared to some alternative they could have used. Is there act…

The compelling reason for Apple is to show off their phone. Other than that, I can't imagine the workflow on set is more effective. However, maybe the team enjoyed the process simply from the novelty and challenge of it.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#84

Post by brianpan »

MarkusWandel wrote: post #61

Genuine question, since I'm not part of the Apple ecosystem and my smartphones tend to be from the low end of the range. Even my humble one takes great pictures and video, but the touch-screen UI is really limiting. Whereas professional movie camera work has smooth pan/zoom work that, at least until now, was done with appropriate controls. Do professionals using a slab phone have external pan/tilt/zoom/focus rigs tha…

Look at pretty much any one of the pictures in the article for your answer.

No professional camera, iPhone or not, isn't in a rig/harness/on a trolley etc. That's for pan/tilt/push in/pull out. For controlling camera settings/zoom/focus, the article says they are using Blackmagic Camera.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#85

Post by diggan »

ayoreis wrote: post #31
sandofsky wrote: post #23

Earlier quoted context omitted.

The first party camera is designed to be operated by every human being on the planet. Redesigning it to accommodate highend workflows makes as much sense as redesigning a $50,000 cinema camera to accommodate parents who want to record their kid's soccer game.

I believe it could be designed in a way to accommodate both user groups. I don't mind another app but they've always been paid (while writing this I checked and turns out Blackmagic camera is free, awesome!)

Most software/hardware goes for one group, as otherwise you'll need to make sacrifices to equalize the experience. It's just not feasible to build something that works as well for average joe as for a professional user, they use their tools differently.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#86

Post by CodeBrad »

kemayo wrote: post #60
threeseed wrote: post #39

Earlier quoted context omitted.

I think you and others have completely missed the point. Apple was always going to use that equipment. It's needed for all decent video production work. What they've shown is that you can skip the Red Camera and use an iPhone instead.

Expanding slightly on this, the cheapest Red Camera costs $6k (and I think might not include a lens?), so that's a pretty big savings.

Is it though? How much does all the associated gear, operators, actors, sets, producers cost? In the context of professional video production, a one time savings of $6k seems pretty small.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#87

Post by steve1977 »

kranke155 wrote: post #77
SirMaster wrote: post #75

I don't think many people were really wondering if this sort of thing "could" be done. IMO that's not the important question. The question is, did the people who filmed and created the video with the iPhone hardware actually enjoy this process / workflow? Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Compared to some alternative they could have used. Is there act…

The fact that Apple has done this can be helpful to filmmakers to prove a point. Ie go to your producer and say hey Apple did this. We can do it

But why would you?

This is not some low-budget video, it’s a high-end production.

If you have that kind of budget, your producer probably won’t care if you’re using an iPhone or a Sony FX-3(0) or even a rented “real” cinema camera like a Sony Venice or an Arri

Re: Apple’s keynote event shot on iPhone and edited on Mac

#88

Post by steve1977 »

joshmanders wrote: post #2

I love their commitment to walking the walk with the camera on the iPhone, but as this footage shows, while YES it is "shot on an iPhone 15 Pro Max" it also uses thousands of dollars worth of equipment that makes it hard for the average user to replicate similar quality.

Also interestingly, shot with the Blackmagic app. Not sure if they also used Davinci or FCP. But if they would have used FCP, I guess they would have mentioned it?

Re: Apple’s keynote event shot on iPhone and edited on Mac

#89

Post by dimmke »

SirMaster wrote: post #75

I don't think many people were really wondering if this sort of thing "could" be done. IMO that's not the important question. The question is, did the people who filmed and created the video with the iPhone hardware actually enjoy this process / workflow? Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Compared to some alternative they could have used. Is there act…

FWIW the 2017 film Tangerine was shot on an iPhone 5S and I rewatched it recently and it at least looked okay to my non professional eyes.

And that movie had a lot of night scenes too. I can only imagine how much the situation has improved.

Re: Apple’s keynote event shot on iPhone and edited on Mac

#90

Post by conductr »

SirMaster wrote: post #75

I don't think many people were really wondering if this sort of thing "could" be done. IMO that's not the important question. The question is, did the people who filmed and created the video with the iPhone hardware actually enjoy this process / workflow? Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera? Compared to some alternative they could have used. Is there act…

> Or did this process cause a bunch more pain and hassle to deal with the iPhone as the source camera?

Did you read/skim the article because that's the focal point of the whole piece and discussions taking place in the videos. The whole thing is touting how easy the pros were able to slot this in and do their normal workflows on top.

> Is there actually a compelling reason to use an iPhone for this type of work over the various alternatives?

I'd guess cost is the big one, and the fact this will be in your pocket already for a lot of people.

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