81–90 of 535 posts
It’s incredible to me that MBAs are still able to pitch “what if we made the product deceptively smaller but charged the same price?”, and don’t get thrown out a window. As if that’s a novel sustainable long-term strategy in CPG.
> Guigoz infant formula produced by Nestlé went from 900 grams (31.75 oz) to 830 grams, while Unilever’s Viennetta ice-cream cake shrank to 320 grams from 350 grams. I've always thought "from -> to" so I'm curious when people use "to Is it more common in the UK? Is there a name for this?
(See also: https://news.ycombinator.com/item?id=37250458)
We need laws to require special labelling with the price per net pound or price per net kiloggram clearly shown, and the previous price. Something like: $2.99/Kg (since 18/09/2023) $2.79/Kg (previous price)
It makes comparing between products much easier.
These days, chocolate bars are all bite sized.
The worse combo is shrinkflation with significantly increased price. I used to buy Arm and Hammer detergent (250 FL OZ) from Costco for ~$11 about a year ago. Last week, I went to Costco and saw that they have reduced the size of the container (in a very subtle way so it is hard to notice) with 200 FL OZ and charges $14.89. That is like double rip-off. My salary did not increase 35% between this and last year. For Ch…
From the front it looks like a normal jar, from the side I actually started laughing at this skinny little thing with a giant overhanging lid.
We need laws to require special labelling with the price per net pound or price per net kiloggram clearly shown, and the previous price. Something like: $2.99/Kg (since 18/09/2023) $2.79/Kg (previous price)
I think the former is the default in the EU/UK. I do find it really helpful, especially when comparing different brands or sizes. It also allowed me to spot some shady pricing practices, the recent one: dishwasher tablets are 10% cheaper when buying a bunch of smaller packages, rather than a big one. I still buy the latter as it results in less waste but it pisses me off to know how unnecessary and bad for the enviro…
This is such a good idea. I know that everyone in the Western World is told that they eat too much but people need to be able to buy food and eat it. And if the same packaging this week has 90% of what it had last week then then consumers are going to suffer. In the UK many people rely on Food banks and parents skip meals to feed their children. Cutting the amount of food in a package in a manner that is not even vis…
Well, you can (and should!) check the (mandatory) price/mass or price/volume, but of course there are very smart people being paid a lot to design the packaging so that it's sufficiently compelling for you to still put a higher value on the product...
You will literally have 3 packages of soda all of the same size listing the price per unit in completely different units. Some in ml, some in oz, some in pts.
It seems somewhat out of linguistic character for them to use the English-"shrink"-based portmanteau, but hopefully there's a universal commonality (especially coupled with the hashtag format) that makes this move more effective.
I think French people, especially younger ones, are much more open to the use of English than stereotypes suggest. My favorite example is the French name for the movie "The Hangover", which is "Very Bad Trip". Not "Very Bad Trip" translated into French, but the exact English.