So, in your opinion plain obvious astroturfing can never be astroturfing?
It's obvious to me because (1) I'm aware of the company, (2) know that there have been issues with their WP entries in the past (and still are, they are essentially marketing copy), and finally (3) because it just so happens that the company is Dutch and I keep an eye on the local eco-system. But it probably wasn't that obvious to you.
These guys have nice tech, but they are working the web in a way that doesn't sit right with me. If you're ok with this then no problem, let's see how you feel when HN and WP are
overrun by advertising that masquerades as organic postings.