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A glitch in the SEO matrix

izzy.co

81–90 of 243 posts

Re: A glitch in the SEO matrix

#81

Earlier quoted context omitted.

From the point of view of someone who spent 10 years running an e-commerce store, and all its advertising, until a couple of years ago. Both SEO and search result ads on Google are dead. The hay day of being able to play the game and make a tidy profit is long gone. Google are playing every trick in the book to extract every possible cent from advertisers, spying on their business and sales to maximise their own prof…

> Both SEO and search result ads on Google are dead And then > Google's visibility of all transactions on every e-commerce website on the internet is insane. Ah, so they have all of the information and yet their ad products don't work. They don't know this?

They appear to work just well enough to keep you hooked while they increasingly eat your margin.

Re: A glitch in the SEO matrix

#82
post #4

You either play the Organic SEO game or you Pay to Play (Ads). Google as a search engine is now useless when it comes to searching for a tool/software etc because everyone has gamed the "Best software for xyz" etc. But what's the alternative ? None. There are these "review" websites like Capterra/Software Advice/G2 and again you have to pay to play. You can technically get a review from a customer and get listed BUT…

So crowdsourced black hat SEO indeed beat Google’s ”thousands of the most intelligent and well-paid engineers of the planet”.

Re: A glitch in the SEO matrix

#83

It's so weird that Google still hasn't created the ability to block spam domains. I don't think it's a technical difficulty but rather a management decision to allow spam as long as they have their adsense ads and it baffles me they just don't care about their end users at all. I think being a monopoly with most competitors lagging a lap behind can make you this way, but with chatgpt catching up quick, Google better…

Most of these spam content farms are covered with ads supplied by Google. The incentive isn't necessarily there to remove them. On top of that the worse the search results, the more likely the user will click an ad rather than an organic result. The Google of old wouldn't have been tempted by that incentive, but that Google is long dead. Bad search result = more revenue from ads. Obviously it's a fine balance, they d…

>The incentive isn't necessarily there to remove them.

There is a reason people are using chatgpt as a replacement for google, or appending results with Reddit or Wiki

Re: A glitch in the SEO matrix

#84

Earlier quoted context omitted.

This is such short term thinking imo but then what do i know. People who are paid millions of dollars are making these decisions at Google so maybe that's how the game is played. I still think treating your customers like the way they're doing it now eventually never always works out.

When you have a metric driven company, where peoples career progression and bonuses are tightly tied to revenue numbers in a database, you incentivise this sort of thinking on an employee level. The visibility of the impact isn't necessarily there at the top.

Not just a metric driven company, but one that's so large the left hand doesn't know what the right is doing and neither of them could optimize their jobs for the other even if the incentives were for them to do so.

Re: A glitch in the SEO matrix

#85

It's so weird that Google still hasn't created the ability to block spam domains. I don't think it's a technical difficulty but rather a management decision to allow spam as long as they have their adsense ads and it baffles me they just don't care about their end users at all. I think being a monopoly with most competitors lagging a lap behind can make you this way, but with chatgpt catching up quick, Google better…

They actually did have it as an experimental feature for a little while, maybe 10 years ago. [0] If I recall correctly, it was made available in response to another big wave of criticism directed towards Google about "Content Farms". It has been interesting to see the difference in response between the "Content Farm" debacle and what we are dealing with currently. [0] https://googleblog.blogspot.com/2011/03/hide-site…

Pretty sure 4chan is knocked down quite a bit. Sometimes when I search 4chan gif or b, I get a page of unrelated websites.

Re: A glitch in the SEO matrix

#86
post #71
post #30

After having used computers for a few years (oh, about 30), and having grown up with the internet (first dialup at age 16 in 1996), I gotta say, Access to information should not have (ranked, optimizable, commercially-bent) search as its base interface. This is a cosmic, civilization-level screwup. Not only do you get the decades of SEO and advertising, but the whole system becomes lossy over time. You can't find wha…

What's the alternative? Manually curated directories lost to search. Anything completely manual isn't going to be "web-scale". Anything algorithmic is ranked and optimizable.

Alphabetic? AAAPlumbing (btw my wife gets tons of business because her name starts with an A, and the insurance website is sorted by alphabet)

By date?

Re: A glitch in the SEO matrix

#87
post #62
post #8

Earlier quoted context omitted.

I do have a small team but I am constantly involved ensuring that Google is not being mean to us and the game is all about trying to stay on top 5-10 results.

Your bio welcomes strangers to chat, but, no method of contact! =] How can I get in touch?

Sorry just added. Feel free to reach out.

Re: A glitch in the SEO matrix

#88
post #2

SEO is dead, or it's so back, I have no idea. (not OC)

while true;do echo "its over\n";sleep 1;echo "we're so fkn back\n";sleep 1;done

That's never gonna rank well on google unless you add 6-700 words about why it works along with pictures and links to other high value blogs talking about your key points.

Welcome to hell.

Re: A glitch in the SEO matrix

#89
post #4

You either play the Organic SEO game or you Pay to Play (Ads). Google as a search engine is now useless when it comes to searching for a tool/software etc because everyone has gamed the "Best software for xyz" etc. But what's the alternative ? None. There are these "review" websites like Capterra/Software Advice/G2 and again you have to pay to play. You can technically get a review from a customer and get listed BUT…

Half the stuff I search for (old magazines) doesn't even appear in Google's SERPs any longer. I resort to Duckduckgo and Brave's searches among many others. Even things like Yandex give much deeper dives now.

I just recently started using DDG is there any intuitive way to block the MSN links? Probably wouldn’t be too hard to get the original article url anyway tho.

And I’ve been pretty impressed with Brave search so far. Promising

Re: A glitch in the SEO matrix

#90

The root cause of all this madness: Ads. As long as there is even a marginal financial incentive to get human eyeballs on websites (as opposed to the viewers actually playing for services or, you know, just hosting websites for free because they are cool), this will keep getting worse. A genuine desire to help incoming traffic doesn't really matter either. Anything helpful will be infinitely cloned, as long as there…

The internet as you know it would not exist without ads.

That would be awesome.
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