I wouldn't say the process of unsubscribing from Prime is 'deceptive' but it sure has many steps. They tried just about everything to persuade me to stay except offer to bring back two day shipping. (I know many of you in urban areas are getting one day shipping but those of us in less favored geographies, such as the same ZIP code as AMZN warehouses, have seen two day shipping turn into five, which makes Amazon unco…
The complaint says they internally called the cancellation process "the Iliad Flow". See page 43 for a full description: https://www.ftc.gov/system/files/ftc_gov/pdf/amazon-rosca-pu...
https://www.ftc.gov/system/files/ftc_gov/pdf/amazon-rosca-pu...