Earlier quoted context omitted.
I would bold it if I were them. It's a nicely written message, but it reads like a lot of other PR apologies and it's easy to skim over it, deep in its position in the 5th paragraph. Sometimes you need to make actions speak louder than words. :)
>We are deeply sorry if you were uncomfortable with how our application used your phone contacts Better would have been 'we are sorry we misused your phone contacts', rather than trying to make the users responsible by invoking their feelings. Aside: interesting how the concept of theft seems meaningless when applied to copyrighted material, but meaningful when applied to private data.
I don't think that you should assume that they are sorry that they "misused your phone contacts". This, like a lot of companies' efforts, is emblematic of their efforts to find out what people's (ever-expanding) comfort zone is when it comes to giving up their privacy. They (Path) are not looking at this as a philosophical failure (which would be cause for the apology you put forth)...they simply see it as an A/B test result ('sorry about making you uncomfortable').