Earlier quoted context omitted.
It should be proportionate to the size of the fund, because one of the reasons fines exist is for the deterrence effect. Ideally you want other potential perpetrators to think twice. Do you think this small fine has that effect?
Can you support with evidence the idea that Ensign Peak is just going to blow off the fine and pay 5MM every few years instead of filing 13Fs? Because if they start reliably filing 13Fs, they've refuted this argument. If there's a distinctive harm that we can draw out from the LDS Church failure to file 13Fs, I'm all ears about scaling up the penalties accordingly. But otherwise, the logic we're using applies to lite…
As it stands it appears companies treat fines the expected way: just cost of doing business.