This is a poorly written article that is all over the place. It’s evident the author had a horrible experience with a PM. Their description of a PM is a description of a PM who’s doing their job poorly. Qualitative research at any company is critical and poor qual research (interviewing the wrong people, asking the wrong types of questions, etc) will yield poor insights as is the case here. Any PM working at a B2B st…
Well I agree that this is poorly written (I wrote it). The point of the article is not that companies shouldnt have PM, but that you shouldnt make them owner of the innovation in a B2B context. Of course if you start with the assumption of "Good PMs" it will work, but you will rarely find these "good PMs"
I’ve had the same b2b PM woes. I even had my PM tell someone that they (the PM) didn’t really need to know how to use our product, as long as they talked to users and wrote down what they wanted into stories.
I have since taken back more product owner power as founder. Innovation is up again! So I think it’s helping.