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U.S. accuses Google of abusing monopoly in ad technology

nytimes.com

81–90 of 266 posts

Re: U.S. accuses Google of abusing monopoly in ad technology

#81
post #52

Earlier quoted context omitted.

Oh no, there's a default web browser on Android? Jeez, that's seriously abusive. I am sure that consumers hate that.

Microsoft's anti-trust case was around just this kind of behavior. https://en.wikipedia.org/wiki/United_States_v._Microsoft_Cor... .

And absolutely nothing came of browser bundling in the US.

The major case was more about MS forcing OEMs to buy licenses for Windows whether the computers shipped with Windows or not.

Re: U.S. accuses Google of abusing monopoly in ad technology

#82

Google 2021 revenue: $258B Meta 2021 revenue: $118B Can someone explain how Google has a monopoly when there are competitors in their league?

Well, can Meta provide search engine ads for my company that use the expensive Google ones?

Re: U.S. accuses Google of abusing monopoly in ad technology

#83

Earlier quoted context omitted.

Not for an antitrust lawsuit. The remedy for antitrust is divestiture; if found guilty and the judge assigns that penalty, Google can't just pay their way out of it; they'd have to shut down / slice off into an independent company (probably) DoubleClick and some other acquisitions. Think less "EU fair practices violations" and more "Ma Bell breakup." The difference is that the EU lacks criminal authority (or jurisdic…

What does a divestiture of Google’s ad business when their entire business is selling ads?

They sell in several vertices, they can start by separating them (eg youtube ads, gmails ads, search result ads, ads on 3rd party websites)

Re: U.S. accuses Google of abusing monopoly in ad technology

#84
post #60
post #15

Earlier quoted context omitted.

In 2017, Lina M. Khan, at the age of 27, published Amazon’s Antitrust Paradox. It said everyone was getting antitrust wrong, and there were other ways giant conglomerates were harming competition. Traditionally, unless the consumer was harmed through short term price fixing, just about anything was allowed to fly. The paper took the legal world by storm, and two years ago, she was nominated, confirmed, and appointed…

> Lina M. Khan, at the age of 27, published Amazon’s Antitrust Paradox Is this a puff piece? She's just some government employee - she doesn't produce anything. It remains to be seen whether her aggressive interpretation of antitrust law will actually benefit consumers. We can split up Google into 100 companies and then we'll find out that the bales of cash advertising produces are no longer subsidizing the less prof…

You’re summarizing the problem with trusts in capitalism here in your argument. Capitalism works to generate innovation and wealth because there’s competitive forces driving that. No one can compete with gmail and YouTube because they are being subsidized by another business segment. If you get rid of that competition it leads to stagnation

Re: U.S. accuses Google of abusing monopoly in ad technology

#85

Earlier quoted context omitted.

Not for an antitrust lawsuit. The remedy for antitrust is divestiture; if found guilty and the judge assigns that penalty, Google can't just pay their way out of it; they'd have to shut down / slice off into an independent company (probably) DoubleClick and some other acquisitions. Think less "EU fair practices violations" and more "Ma Bell breakup." The difference is that the EU lacks criminal authority (or jurisdic…

What does a divestiture of Google’s ad business when their entire business is selling ads?

Maybe Google can keep the ads and divest the products? It's a great hypothetical question you ask that I'd love to see more discussion of.

Re: U.S. accuses Google of abusing monopoly in ad technology

#88

Google 2021 revenue: $258B Meta 2021 revenue: $118B Can someone explain how Google has a monopoly when there are competitors in their league?

Anti-trust lawsuits don't require an absolute monopoly. It requires proving that a company behaved anti-competitively.

> The lawsuit said Google had “corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers and brokers to facilitate digital advertising.”

Re: U.S. accuses Google of abusing monopoly in ad technology

#89
post #53

Earlier quoted context omitted.

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It's not entitled at all. How much of the world literally runs on technology developed by tech workers?

From being able to call your family from anywhere in the world to the most critical systems, tech workers are the reason that quality of life is so much better today than it was, say, pre-internet.

The affordances provided by the smartphone alone are an example of this. How is this not obvious proof that tech workers have fundamentally changed the world and improved QoL?

Re: U.S. accuses Google of abusing monopoly in ad technology

#90

Earlier quoted context omitted.

Not for an antitrust lawsuit. The remedy for antitrust is divestiture; if found guilty and the judge assigns that penalty, Google can't just pay their way out of it; they'd have to shut down / slice off into an independent company (probably) DoubleClick and some other acquisitions. Think less "EU fair practices violations" and more "Ma Bell breakup." The difference is that the EU lacks criminal authority (or jurisdic…

What does a divestiture of Google’s ad business when their entire business is selling ads?

Google sells the ability to run ads on search to DoubleClick and DoubleClick buys Google's user data.
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