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How to sell tickets fairly

barnabas.me

81–90 of 363 posts

Re: How to sell tickets fairly

#81
post #6

Or how about a lottery system. You get an email if you win the privilege of buying a tickets. Tickets are named and require ID check, to prevent scalpers. If you are unable to go, your ticket just goes back to the lottery pool.

> If you are unable to go, your ticket just goes back to the lottery pool.

This is tough to enforce unless you have a "1/10th extra fee if you don't show up" policy or allow refunds.

Re: How to sell tickets fairly

#82
post #8

The obvious fix to bots and scalpers is just to not allow ticket transfers - you give your name when you buy the ticket and show your ID at the door. Why this isn't the current process is left as an exercise to the reader.

I remember Green Day doing a local show where you had to pay cash at the door. This seems to address botting, though scalping organizations can still pay people to stand in line (and presumably take a cut when they are paid to give up their spots.) Personally I think this approach helps out kids who have time to wait in line but don't necessarily have the money to pay huge markups and fees from the secondary market.

To prevent scalping, one could just write the name of the person on the physical ticket at purchase time and then check ID at the entrance.

Re: How to sell tickets fairly

#83
post #10

Earlier quoted context omitted.

Recently I went to see PJ with a friend. I had the tickets but I was going to be late so tried to transfer one ticket. Nope, not allowed. Both of us had to be there with my app. If I wanted to sell it I can but not to a person. I can just release it back at the original price and no fees. So PJ are still fighting the good fight and TM plays along. Unfortunately most artists don’t have PJ’s influence, so probably not…

What about a system where only some fraction of the ticket sale has to present matching ID? Example 1: Limit of 6 tickets per purchase. I buy 6 tickets, I invite 5 friends. I show ID at the door and it doesn't matter which 5 friends I bring with me. Example 2: Same deal, but instead we're allowed 1 "flex" ticket in case someone backs out. Or some proportion allowed as flex. Obviously this still allows scalping, but i…

> Example 1

This is how it works, only the primary purchaser has to show id. You can bring anyone in but you have to show up together, so if you do pay a scalper/reseller then they're at least also a PJ fan and you'll be walking in together.

> Example 2

With the PJ tickets, you actually can sell them, but you just get a refund and they're released back into the ticket pool on ticketmaster.

Re: How to sell tickets fairly

#84

Earlier quoted context omitted.

AXS allows them to resell on their own platform, so "the account that purchased the tickets" doesn't have to be the one that originally purchased the tickets.

Yes, it includes resale on its own platform. As I noted, I'm not sure this prevents scalping, but it seems like it would require bulk scalpers to create a large number of accounts, and presumably it allows AXS to take a cut and to monitor it. Also I believe they limit the resale markup to 10% above the face value. This seems good for buyers and fair to sellers, and it may also reduce the profit for scalpers. I imagin…

You can also transfer tickets on their platform, so even if there's a cap you can go off-platform for payment and "transfer" (aka sell) through the platform

AXS is really not invested in trying to stop scalpers, they do all this to defeat double use of tickets.

Re: How to sell tickets fairly

#85
post #38

Earlier quoted context omitted.

"I will sell you this ticket on the marketplace for $facevalue if you will paypal me $500 - $facevalue"

There was no market place. Just fifo queues of people willing to buy tickets, and tickets for sale. that constantly works its way down to atleast one of them being 0. I signed up for the main concert and a few of the after parties, and over the next month I got emails saying I had purchased tickets for the various events.

If that's the case then it doesn't solve the problem of wanting to take a different friend, unless there are plenty of tickets available.

Re: How to sell tickets fairly

#86
post #64

I think one reason why artists don't take the Dutch Auction approach is that they want to recruit new fans, including kids who might not have much money. They also probably don't want to be seen as greedy. In the absence of some system that prevents resale, scalpers will likely still buy up all of the Taylor Swift tickets before they drop to a price that is affordable for these less-affluent fans. The bots will likel…

I don't see why the Dutch auction doesn't address your concerns. The starting price can be higher, the price drop can be non-linear and third party software using the concert's API can serve customers by providing them with the same information scalpers would have.

Did you see the part about selling to kids who don't have much money?

Re: How to sell tickets fairly

#87

Earlier quoted context omitted.

I remember Green Day doing a local show where you had to pay cash at the door. This seems to address botting, though scalping organizations can still pay people to stand in line (and presumably take a cut when they are paid to give up their spots.) Personally I think this approach helps out kids who have time to wait in line but don't necessarily have the money to pay huge markups and fees from the secondary market.

To prevent scalping, one could just write the name of the person on the physical ticket at purchase time and then check ID at the entrance.

Indeed, maybe with a more bulletproof implementation though (eg. you must show the same driver's license, enforced via matching the pdf417 on the back at purchase and entry)

Re: How to sell tickets fairly

#89
post #31
post #8

The obvious fix to bots and scalpers is just to not allow ticket transfers - you give your name when you buy the ticket and show your ID at the door. Why this isn't the current process is left as an exercise to the reader.

"Papers, please." How could it be done without invading privacy?

I'm not sure "privacy preserving" is enough of a selling point.

Re: How to sell tickets fairly

#90

This isn't fair to those who can only afford standard priced tickets. It will maximise profits, but is not fair. Other platforms do waves, split across time zones. That would distribute the load to prevent crashes.

The current system isn't very fair to those people either.

Professional scalpers act like high frequency trading firms (some HFTs are ticket scalpers), and employ tens of thousands of dollars worth of computer equipment to get those seats before the poor rubes who hoped for standard priced tickets.

By contrast, an auction system actually levels the playing field by removing the technological advantage.

They don't have to run a Dutch auction specifically, other kinds of auctions exist too.

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