Myth 1: Users Are Deserting Facebook ..The problem with this narrative is that Meta is still adding users: the company is up to 2.93 billion Daily Active Users (DAUs), an increase of 50 million, and 3.71 billion Monthly Active Users (MAUs), an increase of 60 million.. I've been wondering about this for a while now: who are these people who are still using Facebook every day? All of my family has reduced facebook usag…
I think we have to adjust our understanding of what 'using' Facebook means. Despite its flaws FB has done a good job of layering useful products on top of the social network despite the original purpose of Facebook seemingly losing popularity. In my circles, the typical news feed and posting updates part of Facebook is pretty much dead, and I never use those features personally anymore. BUT Marketplace, Messenger, an…
The problem with this line of reasoning is that Meta’s
capital expenditures are directly focused on both of
the two main reasons for alarm: TikTok and ATT. That
is because the answer to both challenges is more AI,
and building up AI capacity requires a lot of capital
investment.
This makes it clear that Facebook/Meta's overlords don't think of these products as a social network; instead, they think of them as a conduit to show people ads. Ads recommended by AI.With growing concern over censorship, political manipulation, and platform moderation, I wonder how long the "AI-recommended ad" cash cow can continue. You can only show people so many political and gambling app ads before they stop using your product or run out of time/money.