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Meta Myths

stratechery.com

81–90 of 210 posts

Re: Meta Myths

#81

Myth 1: Users Are Deserting Facebook ..The problem with this narrative is that Meta is still adding users: the company is up to 2.93 billion Daily Active Users (DAUs), an increase of 50 million, and 3.71 billion Monthly Active Users (MAUs), an increase of 60 million.. I've been wondering about this for a while now: who are these people who are still using Facebook every day? All of my family has reduced facebook usag…

I think we have to adjust our understanding of what 'using' Facebook means. Despite its flaws FB has done a good job of layering useful products on top of the social network despite the original purpose of Facebook seemingly losing popularity. In my circles, the typical news feed and posting updates part of Facebook is pretty much dead, and I never use those features personally anymore. BUT Marketplace, Messenger, an…

Interesting point. I also found this passage intriguing:

  The problem with this line of reasoning is that Meta’s
  capital expenditures are directly focused on both of
  the two main reasons for alarm: TikTok and ATT. That
  is because the answer to both challenges is more AI,
  and building up AI capacity requires a lot of capital
  investment.
This makes it clear that Facebook/Meta's overlords don't think of these products as a social network; instead, they think of them as a conduit to show people ads. Ads recommended by AI.

With growing concern over censorship, political manipulation, and platform moderation, I wonder how long the "AI-recommended ad" cash cow can continue. You can only show people so many political and gambling app ads before they stop using your product or run out of time/money.

Re: Meta Myths

#82
All that matters is that Facebook continues to be generally disliked by anyone who would run the next Instagram/WhatsApp/Oculus. But as recent events such as Figma show anything it probably just means another 0 so they have to spend 10,20,30 billion instead of the 1 or 3 they used to.

Re: Meta Myths

#83
post #68

Earlier quoted context omitted.

> Between TikTok, Roblox, Minecraft, call of duty (and other triple A multiplayer games), we’re already there. How are those "metaverse"?

Well, that goes to the question of "what is does 'metaverse' mean anyway?" I haven't seen a description of what 'metaverse' means that doesn't just describe Minecraft (which I love).

these folks, fwiw, claim there's a $5T opportunity by 2030: https://www.mckinsey.com/capabilities/growth-marketing-and-s...

tldr: all the $$ still comes from commoditizing community building by subjecting them to ads and counting conversion.

Conversion is always a tricky beast to count, even in our intense tracking of individuals and attempt/successes at tracking users across time, applications, sessions and devices and I'm just honestly not sure how much more humans can handle being advertised to or even spend as things get tighter and tighter. At some point cool new [insert object here] doesn't matter when you are calculating the gas needed to warm your home and thinking about using your hot bathwater to do so.

Re: Meta Myths

#84
post #79

Earlier quoted context omitted.

The metaverse is not bombing. It’s simply not tied to one platform. Between TikTok, Roblox, Minecraft, call of duty (and other triple A multiplayer games), we’re already there. Meta can’t win this one. Same way that no single game publisher can dominate video games. Even the hardware, fine meta becomes the first “Nintendo”. So what? The PlayStations and Xbox’s will come. No one will let Meta have a monopoly.

This is exactly what I mean when I say "nobody can define exactly what [the metaverse] is." The metaverse is simultaneously VR-based business collaboration software, but also decade-old sandbox video games. Web3 and NFTs often pop up in explanations, too.

Oxford, Metaverse: a virtual-reality space in which users can interact with a computer-generated environment and other users.

Re: Meta Myths

#85
post #33

Interesting article. People really want Meta to fail because the "metaverse" is one of the dumbest pivots of an established company of all time. Since the pivot and rename happened a year ago, the metaverse has probably bombed -- and I say probably only because nobody can define exactly what it is, still , beyond people having VR meetings with odd pseudo-Mii avatars -- and the investors convinced that Zuckerberg was…

The metaverse is not bombing. It’s simply not tied to one platform. Between TikTok, Roblox, Minecraft, call of duty (and other triple A multiplayer games), we’re already there. Meta can’t win this one. Same way that no single game publisher can dominate video games. Even the hardware, fine meta becomes the first “Nintendo”. So what? The PlayStations and Xbox’s will come. No one will let Meta have a monopoly.

As far as I can tell, the metaverse is a medium. Much like web forums, social networks, different genres of video games (FPS, RTS, block-builders, etc), television, radio, and books.

In the social network space, Facebook created a monopoly by buying up their competition until they became inescapable in most countries via the network effect. As a result, Facebook effectively holds a monopoly on social media to this day. They squat on that monopoly and extract value through ads, keeping anyone else from meaningfully competing, like some kind of medieval bridge troll.

In the metaverse space, Facebook wants to create the first viable product so they can extend their trolling and rent seeking to that medium as well. If they can absorb competitors, I think they have a chance. If the US government meaningfully enforces anti-trust law, I don't see any way that such a soulless, awful company that routinely churns out unpleasant products can possibly attract enough users to establish and maintain a monopoly. It seems that Zuck is betting that they can build the tech first, patent the shit out of it, and the users will have no choice but to play in his walled metaverse garden. I suspect folks will opt out before they do that.

Re: Meta Myths

#86
I think Facebook by itself could survive well but the problem is one of perception that the platform Facebook is tied to the whole VR/metaverse nonsense which is probably scaring some investors as one reliable product being forced to carry the weight of an unreliable/unproven one is a recipe for trouble. It probably won't sink either Facebook or its company but it will make both of them less well off. Zuckerberg should've taken the hint when he first acquired Occulus and kept them at arm's length at minimum as to allow for the company to grow its portfolio rather than being just stuck with Facebook, Instagram, or Occulus VR as their shoe-in to long term profitability alone. Zuckerberg should've taken the Alphabet approach which would've allowed him more freedom to toy with the whole metaverse thing without having to perform for shareholders on that front.

Re: Meta Myths

#87
Maybe I’m being a bit too cynical, but why would someone take time to write this article if they think Meta is doing great?

My guess is that they are stuck with a lot of shares and want the price to go up to get rid of them.

If I thought Meta is doing great, I wouldn’t try to convince others that, I would take the opportunity to buy and horde as many stocks as possible.

Re: Meta Myths

#88

A good article. > This level of investment simply isn’t viable for a company like Snap or Twitter or any of the other also-rans in digital advertising (even beyond the fact that Snap relies on cloud providers instead of its own data centers) Let's change the industry to autos: "Funbag Autos has a massive investment in aluminum companies. This level of investment simply isn’t viable for a company like Tesla ... (even…

> In other words: "vertical integration is good." It can also weigh you down and keep you from advancing your technology. Counterexample: Apple.

Apple has clearly had difficulties scaling its company to maintain this sort of integration though. They're not bad enough to materially harm it, but you can see the seams. Nothing hides problems like success so I suspect, if Apple does start to founder in the next decade, we'll look back and blame the nest of internal dependencies they have leading them to fall behind peers using off-the-shelf parts.

Re: Meta Myths

#89

Myth 1: Users Are Deserting Facebook ..The problem with this narrative is that Meta is still adding users: the company is up to 2.93 billion Daily Active Users (DAUs), an increase of 50 million, and 3.71 billion Monthly Active Users (MAUs), an increase of 60 million.. I've been wondering about this for a while now: who are these people who are still using Facebook every day? All of my family has reduced facebook usag…

> Who are these people who are still using Facebook every day?

Me. Most everyone I know. Move from the tech bubble to the suburban parent bubble and I think you'll that nothing is replacing FB anytime soon. The school pages are there, the kid's clubs and activities and team pages are all there. The neighborhood pages are all there, NextDoor exists of course but it tends to be poor imitation of the FB group.

I know what stereotypes exist but I also don't see toxic Karens, nasty open bigoty and racism, or lying political propaganda. Maybe it's just not a SoCal thing? Or maybe I am a toxic racist Karen and I'm blind to it? Today is full of cute Halloween photos, reports on last weekend's high school sports team's results ( our marching band won the regionals!), and not much else. If there's a vicious underbelly than I am blind to it.

You get out of FB what you put in. The ads I see are all geeky T-shirts and practical cross body bags ( I haven't found a good one yet )

I find reddit horribly toxic and depressing and am surprised it doesn't get more attention. The front page tells us only that we are doomed, our country is doomed, our planet is doomed, and reminds us of how much smarter we are than everyone else. I really wish I had the self control to stay away from it.

Stereotype alert: I do know some parents who've dropped FB but it is always the dads. It's often easier for them as they rarely have to keep track of what day is wacky hair day.

Re: Meta Myths

#90

Myth 1: Users Are Deserting Facebook ..The problem with this narrative is that Meta is still adding users: the company is up to 2.93 billion Daily Active Users (DAUs), an increase of 50 million, and 3.71 billion Monthly Active Users (MAUs), an increase of 60 million.. I've been wondering about this for a while now: who are these people who are still using Facebook every day? All of my family has reduced facebook usag…

Marketplace is part of it. In many regions, it's essentially replaced Craigslist for buying/selling random things like lawn equipment and children's toys.

Beyond that, I think it's pretty well documented (and also stands to reason) that the growth is mostly in communities with previously low penetration. If all of your family has reduced facebook usage over the last few years, that means you are in a community with previously high penetration. Of course you won't be able to anecdotally observe growth.

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